Growth Marketing Manager

The Judge Group; Mountain View (CA); On-site; USD 110,000 - 165,000; Full time

Job summary

The Judge Group is seeking a Growth Marketing Manager for developers in Mountain View. The role owns strategy and execution to drive developer acquisition, activation, retention, and advocacy, pairing growth experiments with product marketing to impact the funnel.

Responsibilities include designing experiments, managing channels, building onboarding flows, and collaborating with product/engineering to create growth loops and developer content.

Qualifications

• 4–8 years in growth or performance marketing.
• Experience with developer tools, SaaS, or tech platforms preferred.

Responsibilities

• Experimentation Strategy: Design and run growth experiments across acquisition, activation, retention, and referral.
• Developer Acquisition: Manage paid, organic, and community-driven channels (search, social, developer forums, GitHub, Stack Overflow).
• Lifecycle Marketing: Build onboarding flows, nurture campaigns, and retention programs tailored to developers.
• Growth Analytics: Define KPIs, run cohort analysis, and optimize CPA and LTV.
• Product Collaboration: Partner with product and engineering teams to design growth loops (referrals, integrations, API usage).
• Community Engagement: Drive developer advocacy through events, hackathons, and content marketing.
• Budget Management: Allocate spend across paid search, social, affiliates, and developer-focused sponsorships.
• Reporting: Deliver weekly insights on funnel performance and experiment outcomes.

Skills

Growth marketing

Performance marketing

Education

Bachelor’s degree in marketing, Business, Computer Science, or related field

Job description

The Growth Marketing Manager – Developer will own the strategy and execution of marketing programs that drive developer acquisition, activation, retention, and advocacy. This role combines growth experimentation with developer-focused product marketing, ensuring measurable impact across the funnel.

Key Responsibilities

• Experimentation Strategy: Design and run growth experiments across acquisition, activation, retention, and referral.
• Developer Acquisition: Manage paid, organic, and community-driven channels (search, social, developer forums, GitHub, Stack Overflow).
• Lifecycle Marketing: Build onboarding flows, nurture campaigns, and retention programs tailored to developers.
• Growth Analytics: Define KPIs, run cohort analysis, and optimize cost per acquisition (CPA) and lifetime value (LTV).
• Product Collaboration: Partner with product and engineering teams to design growth loops (referrals, integrations, API usage).
• Community Engagement: Drive developer advocacy through events, hackathons, and content marketing.
• Budget Management: Allocate spend across paid search, social, affiliates, and developer-focused sponsorships.
• Reporting: Deliver weekly insights on funnel performance and experiment outcomes.

Requirements

• Experience: 4–8 years in growth or performance marketing, ideally in developer tools, SaaS, or tech platforms.
• Education: Bachelor’s degree in marketing, Business, Computer Science, or a related field.