Growth Marketing Manager

Legal Soft; Los Angeles (CA); On-site; USD 48,216 - 55,104; Full time

Job summary

A leading legal marketing firm in Woodland Hills is seeking a Growth Marketing Manager to lead targeted outreach and drive lead generation. This role involves managing a marketing team, overseeing vendor partnerships, and optimizing performance across multiple channels. Ideal candidates will have a Bachelor's degree in Marketing or related fields, at least 2 years of experience managing a team, and proficiency in digital marketing platforms. This is an in-office position, requiring presence at the Woodland Hills office.

Qualifications

• 2+ years managing a marketing team.
• Experience in legal or healthcare marketing.
• Strong analytical and communication skills.

Responsibilities

• Monitor current service performance and plan new services.
• Oversee updates, implement SEO strategies, and grow web traffic.
• Manage multi-channel campaigns and track ROI.

Skills

Marketing team management

SEO strategies

Campaign management

Content creation

Analytical skills

Communication skills

Education

Bachelor's in Marketing, Communications, or related field

Tools

CRM

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Job description

Location: 21731 Ventura Blvd #100, Woodland Hills, CA 91364

Pay Range: $35-$40/hour (40 hrs a week)

Employment Type: Full time

We're looking for a strategic Growth Marketing Manager with legal industry experience to lead targeted outreach, drive lead generation, and build relationships with law firm decision-makers. This role oversees a marketing team, manages vendor partnerships, and optimizes performance across channels.

Key Responsibilities

• Service & Product Management: Monitor current service performance, plan new services, and manage launches.
• Website & SEO: Oversee updates, implement SEO strategies, manage blog content, and grow web traffic.
• Landing Pages: Maintain and create pages, track visitor data, and optimize conversions.
• Campaigns: Manage multi-channel campaigns (Meta, Google, YouTube, LinkedIn, email, SMS, direct mail), track ROI, and oversee review collection.
• Partnerships & PR: Develop co-marketing initiatives, manage alliances, and handle PR (webinars, podcasts, press releases).
• Marketing Materials: Create and maintain brochures, mailers, banners, and digital assets.
• Sales Support: Support sales with updated decks, training materials, and referral program management.
• Data & Feedback: Build contact lists, conduct monthly sales feedback sessions, and integrate insights.
• Financial Tracking: Monitor sales and ROI by source; manage a $100K monthly budget.
• Vendor Management: Lead vendor calls, manage assets, track performance, and ensure cost-effective ROI.

Qualifications

• Bachelor’s in Marketing, Communications, or related field
• 2+ years managing a marketing team
• Experience in legal or healthcare marketing
• Proficient in CRM, marketing automation, and digital ad platforms (Google, Meta, LinkedIn, YouTube, Bing)
• Proven collaboration with sales teams
• Strong analytical and communication skills
• Skilled in content creation and campaign optimization

Please Note: This is an in-office position. The expectation is that all work will be performed on-site at our Woodland Hills office.