Growth Marketing Manager

Legal Soft; Los Angeles (CA); On-site; USD 48,216 - 55,104; Full time

Job summary

A legal services company is seeking a Growth Marketing Manager to lead outreach and generate leads. The role requires managing a marketing team, optimizing performance across various channels, and collaborating with law firms. Ideal candidates have a bachelor's degree in marketing and at least 2 years of team management experience, preferably in legal marketing.

Qualifications

• 2+ years managing a marketing team.
• Experience in legal or healthcare marketing required.
• Strong communication skills needed.

Responsibilities

• Oversee targeted outreach and lead generation efforts.
• Manage multi-channel marketing campaigns.
• Develop co-marketing initiatives and handle PR.

Skills

Team management

Legal marketing experience

CRM proficiency

Analytical skills

Content creation

Education

Bachelor’s in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Location: 21731 Ventura Blvd #100, Woodland hills CA 91364

Pay Range: $35-$40/hour (40 hrs a week)

Employment Type: Full time

We're looking for a strategic Growth Marketing Manager with legal industry experience to lead targeted outreach, drive lead generation, and build relationships with law firm decision-makers. This role oversees a marketing team, manages vendor partnerships, and optimizes performance across channels.

Key Responsibilities:

• Service & Product Management: Monitor current service performance, plan new services, and manage launches.
• Website & SEO: Oversee updates, implement SEO strategies, manage blog content, and grow web traffic.
• Landing Pages: Maintain and create pages, track visitor data, and optimize conversions.
• Campaigns: Manage multi-channel campaigns (Meta, Google, YouTube, LinkedIn, email, SMS, direct mail), track ROI, and oversee review collection.
• Partnerships & PR: Develop co-marketing initiatives, manage alliances, and handle PR (webinars, podcasts, press releases).
• Marketing Materials: Create and maintain brochures, mailers, banners, and digital assets.
• Sales Support: Support sales with updated decks, training materials, and referral program management.
• Data & Feedback: Build contact lists, conduct monthly sales feedback sessions, and integrate insights.
• Financial Tracking: Monitor sales and ROI by source; manage a $100K monthly budget.
• Vendor Management: Lead vendor calls, manage assets, track performance, and ensure cost-effective ROI.

Qualifications:

• Bachelor’s in Marketing, Communications, or related field
• 2+ years managing a marketing team
• Experience in legal or healthcare marketing
• Proficient in CRM, marketing automation, and digital ad platforms (Google, Meta, LinkedIn, YouTube, Bing)
• Proven collaboration with sales teams
• Strong analytical and communication skills
• Skilled in content creation and campaign optimization

Please Note: This is an in-office position. The expectation is that all work will be performed on-site at our Woodland Hills office.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Design

• Industries

  Legal Services and Staffing and Recruiting

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