Growth Marketing Leader for Fintech Enterprise SaaS

Stavtar; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Stavtar, a New York-based software company serving the finance teams of hedge funds, private equity firms and family offices, seeks a Growth Marketing Lead to own the digital presence and end-to-end demand generation.

You will shape the website, paid and organic channels, marketing automation, and measurement, deciding what to build in-house versus with partners, and will lead a growing team to drive pipeline from awareness to renewal.

Qualifications

• 10+ years in B2B growth or demand marketing, with at least 3 leading the function.
• Experience marketing to finance leaders, ideally in fintech, financial software or enterprise SaaS with long sales cycles and senior buying committees.
• A track record of building a growth engine at an early stage, with the pipeline numbers to show for it.
• Hands-on command of HubSpot or a comparable platform, WordPress, Google Analytics and Tag Manager, and LinkedIn Campaign Manager.
• Experience with account-based marketing and turning events and content into qualified pipeline.
• Strong agency management: sharp briefs, firm budgets, and partners held to results.
• A data-led way of working, with the confidence to present results and recommendations to a CEO and CFO.
• A builder's attitude: happy to do the work yourself while you put the system in place.

Responsibilities

• Lead stavtar.com: its technical health, conversion, structure and the next version of the site, working with our web and creative partners.
• Build and run demand programs that reach finance leaders at hedge funds, private equity firms, family offices and fund administrators, starting with LinkedIn and expanding to search, content syndication and account-based programs.
• Run HubSpot as the marketing system of record: lead capture, qualification, routing, nurture and a clean handoff to Sales.
• Set up attribution and reporting from first touch to closed deal, so every channel, campaign and event can show the pipeline it created.
• Give every conference, customer story, product launch and StavMarket program a digital life before and after it happens, together with events, communications and product marketing.
• Choose and manage agencies, freelancers and tools with clear scopes, budgets and handovers.
• Grow our audience on LinkedIn and our owned channels together with communications.
• Own the growth budget and forecast, and report results to the leadership team.
• Hire and develop the team as the program grows.

Skills

B2B growth marketing

Demand marketing

HubSpot

WordPress

Google Analytics

Tag Manager

LinkedIn Campaign Manager

Account-based marketing

Agency management

Data-driven mindset

Tools

HubSpot

WordPress

Google Analytics

LinkedIn Campaign Manager

Job description

Stavtar, a New York-based software company serving the finance teams of hedge funds, private equity firms and family offices, seeks a Growth Marketing Lead to own the digital presence and end-to-end demand generation.

You will shape the website, paid and organic channels, marketing automation, and measurement, deciding what to build in-house versus with partners, and will lead a growing team to drive pipeline from awareness to renewal.