Growth Marketing Leader for Enterprise & PLG (Equity)

Arize AI; San Francisco (CA); On-site; USD 225,000 - 275,000; Full time

Job summary

Arize AI is seeking a Head of Growth Marketing to scale demand generation, field marketing, digital acquisition, and product-led growth across enterprise and developer communities. Lead a growing team, shape the go-to-market strategy, and build systems that convert awareness into pipeline and revenue.

You will own pipeline targets, oversee cross-channel campaigns, and partner with Sales, Product, and Engineering to optimize activation and self-serve growth.

Qualifications

• 10+ years of experience in B2B SaaS marketing and ownership of demand generation or pipeline generation.
• Experience leading growth at a developer tools, infrastructure, AI, or technically sophisticated SaaS business.
• Proven ability to build and scale marketing-sourced enterprise pipeline.
• Experience with both sales-led growth and self-serve or product-led acquisition.
• Strong analytical skills with funnel data, attribution, experimentation, and conversion metrics.
• Experience managing paid acquisition, integrated campaigns, lifecycle marketing, and field marketing programs.
• Working knowledge of SEO, AEO, website conversion, and organic acquisition strategies.
• Experience leading and developing high-performing teams.
• Ability to collaborate with Sales, Product, Engineering, and technical stakeholders.
• Comfortable operating in a fast-moving environment with hands-on leadership.

Responsibilities

• Own pipeline growth and demand generation.
• Own marketing-sourced pipeline targets and performance across acquisition channels.
• Lead integrated campaigns spanning paid media, digital channels, events, partnerships, and lifecycle marketing.
• Partner with Sales and Revenue Operations to improve conversion, attribution, pipeline quality, and campaign effectiveness.
• Develop a rigorous experimentation and measurement framework to identify high-impact investments.
• Manage Americas and Rest of World Field Marketing teams and regional programs.
• Partner with Sales leadership to align events and campaigns with account priorities.
• Measure field marketing effectiveness through engagement, pipeline creation, and progression.
• Oversee digital acquisition across paid, organic, search, and AI-driven discovery.
• Lead SEO/AEO and Web Growth specialists for technical discoverability and optimization.
• Collaborate with Content and Product Marketing on visibility and category authority.
• Improve website conversion for demo requests and self-serve signups.
• Develop PLG acquisition programs for Phoenix and Arize AX.
• Coordinate onboarding communications and re-engagement for self-serve growth.
• Set PLG metrics and cross-functional experimentation roadmap.
• Build a high-performing growth organization with scalable processes.
• Budget management and data-driven investment decisions.

Skills

Demand generation

Growth marketing

Pipeline generation

Analytics

Funnel data

Attribution

Paid acquisition

SEO

Team leadership

Cross-functional collaboration

HubSpot

GA4

Product analytics

Marketing automation

Tools

HubSpot

GA4

Product analytics

Marketing attribution tools

Job description

Arize AI is seeking a Head of Growth Marketing to scale demand generation, field marketing, digital acquisition, and product-led growth across enterprise and developer communities. Lead a growing team, shape the go-to-market strategy, and build systems that convert awareness into pipeline and revenue.

You will own pipeline targets, oversee cross-channel campaigns, and partner with Sales, Product, and Engineering to optimize activation and self-serve growth.