Growth & Marketing Leader — DTC, YouTube & Membership

Royal Change; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Royal Change is seeking an exceptional Head of Growth & Marketing to build the growth engine for the next stage of Royal Change. You will own Sydney Squad growth, YouTube/organic growth, email & audience capture, and ecommerce growth while collaborating with leadership.

HQ in Charlotte, NC, with an in-person team, but outstanding remote candidates are welcome. Prepare specific examples of measurable growth you personally helped create, including starting point, results, timeframe, and your

Qualifications

• Proven track record of measurable growth for a consumer, ecommerce, subscription, membership, media, or creator-led business.
• Strong understanding of YouTube, organic social media, content strategy, and audience development.
• Experience with membership/subscription growth and customer retention.
• Strong DTC ecommerce and Shopify experience.
• Strong email/lifecycle marketing experience with platforms such as Klaviyo, Mailchimp, or similar.
• Strong understanding of paid acquisition, funnels, CRO, retargeting, and performance marketing.
• Comfort working with metrics including CAC, LTV, conversion rate, AOV, retention/churn, ROAS/MER, and cohort behavior.
• Strong understanding of brand, creative, customer psychology, messaging, and customer experience.
• The ability to move between strategy and hands-on execution without waiting for a large team or extensive direction.
• Exceptional initiative, curiosity, ownership, communication, and follow-through.

Responsibilities

• Develop and execute growth strategies for Sydney Squad and YouTube/organic channels.
• Grow Shopify ecommerce through launches, campaigns, merchandising, CRO, and retention.
• Develop and optimize paid acquisition, retargeting, and partnerships.
• Improve website, landing pages, and conversion funnels.
• Build email lifecycle programs and audience capture.
• Plan integrated campaigns, launches, events, and partnerships to grow the Royal Change brand.
• Identify gaps in customer experience and implement improvements across onboarding, self-service resources, and communications.

Skills

Growth strategy

YouTube growth

Organic social

Content strategy

Audience development

Email marketing

Lifecycle marketing

Ecommerce

Shopify

Paid acquisition

Funnel optimization

CRO

Retention

Analytics

CAC/LTV理解

Tools

Klaviyo

Mailchimp

Job description

Royal Change is seeking an exceptional Head of Growth & Marketing to build the growth engine for the next stage of Royal Change. You will own Sydney Squad growth, YouTube/organic growth, email & audience capture, and ecommerce growth while collaborating with leadership.

HQ in Charlotte, NC, with an in-person team, but outstanding remote candidates are welcome. Prepare specific examples of measurable growth you personally helped create, including starting point, results, timeframe, and your