Head of Growth Marketing

Cervin Ventures; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive base salary and bonus

Equity

Healthcare covering medical, dental, 1

401(k)

Catered lunch in our NYC office

Unlimited PTO + shutdowns

Job summary

Vendelux is seeking a Head of Growth Marketing in New York to own marketing-sourced pipeline and product-led growth across digital channels, ABM, and our mobile app. This player-coach role manages two marketers, shapes growth strategy, and runs key programs and experiments.

You will report to Head of Marketing and partner closely with Sales, Product and Product Marketing. Events and Community sit on a separate team; you’ll amplify the pipeline they create.

Qualifications

• 10+ years in B2B SaaS growth or demand generation.
• Track record of building scalable programs that drive pipeline and revenue.
• Experience owning or influencing user acquisition, activation, retention and conversion metrics.
• Expert use of marketing tools (HubSpot, LinkedIn Campaign Manager, Google Ads, GTM, Meta Ads).
• Strong understanding of funnel metrics, attribution models, segmentation and campaign analytics.
• Proficiency with AI tools to automate and build content.

Responsibilities

• Own demand generation strategy across paid media, email, content, SEO and ABM, tied to pipeline goals.
• Own growth KPIs for our mobile app: acquisition, activation, engagement, retention and conversion across channels.
• Partner with Product and Product Marketing to reduce friction and turn usage signals into engagement and conversion.
• Build full-funnel goals, metrics and reporting from product adoption through opportunity, with attribution to measure ROI.
• Scale personalized ABM programs for target accounts and amplify event-driven pipeline.
• Use AI and modern tooling to personalize at scale and speed up content and experimentation.

Skills

B2B SaaS growth

Demand generation

Growth programs

Funnel metrics

Attribution modeling

AI content tooling

Campaign analytics

Lifecycle marketing

App Store growth

Product analytics

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

Google Tag Manager

Meta Ads

Job description

Vendelux is building the category-defining platform for event marketing intelligence.

Events are one of the largest and most impactful marketing channels, yet historically one of the least measurable. Vendelux brings transparency and performance to this space — helping companies discover, evaluate, and optimize their event strategy with data.

Our platform powers thousands of event decisions by delivering proprietary, AI-driven insights across hundreds of thousands of events globally. At the core of our platform is a robust ecosystem of event organizer partnerships — where organizers share first-party data, enabling richer insights for customers while receiving benchmarking and audience intelligence in return. From identifying the highest ROI conferences to enabling targeted meeting programs, Vendelux helps companies turn events into a predictable and scalable growth engine.

In addition, Vendelux Meetings extends our platform by turning insights into pipeline — using AI to identify high-value attendees and proactively book 1:1 meetings between our customers and their ideal prospects at events. This enables go-to-market teams to drive measurable ROI and maximize every event interaction.

Founded in 2021, Vendelux is a Series B SaaS company backed by top-tier investors including Tribeca Ventures, FirstMark and Hubspot Ventures. We partner with many of the fastest-growing companies in the world, and our team includes leaders from Bain, ZoomInfo, Shutterstock, FanDuel, Compass, Airbnb, Jet.com. and beyond.

________________

Head of Growth Marketing, you'll own Vendelux's marketing-sourced pipeline and product-led growth across digital, ABM, field amplification and our mobile app. This is a player-coach role: you'll set the growth strategy, manage two marketers, and personally run key programs and experiments. You'll report to our Head of Marketing and partner closely with Sales, Product and Product Marketing. Events and Community sit on a separate team; you'll amplify the pipeline they create.

This role is hybrid, 3–4 days a week in our NYC office depending on your location.

What You'll Do

• Own the demand generation strategy across paid media, email, content, SEO and ABM, tied to measurable pipeline goals

• Own growth KPIs for our mobile app (acquisition, activation, engagement, retention and conversion) across paid, organic, referral, in-product and App Store channels

• Partner with Product and Product Marketing to remove friction in the user journey and turn product usage signals into engagement and conversion

• Build full-funnel goals, metrics and reporting from product adoption through opportunity, and implement attribution to measure what drives pipeline and ROI

• Scale personalized ABM programs for target accounts, and work with Events & Community to amplify event-driven pipeline

• Use AI and modern tooling to personalize at scale and speed up content, SEO/GEO/AEO experimentation and campaign iteration

Who You Are

• 10+ years in B2B SaaS growth or demand generation, including experience scaling Series B/C companies

• A track record of building scalable programs that drive measurable pipeline and revenue

• Experience owning or influencing user acquisition, activation, retention and conversion metrics

• Expert use of HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager and Meta Ads

• Strong understanding of funnel metrics, attribution models, segmentation and campaign analytics

• Proficient with AI tools to automate and build content

• Nice to have: experience with sales-led and product-led growth, freemium or self-serve acquisition

• Nice to have: mobile app growth experience, including App Store acquisition, mobile attribution and lifecycle marketing

• Nice to have: familiarity with product analytics platforms

Benefits

• Competitive base salary and bonus

• Equity

• Healthcare covering medical, dental and vision

• 401(k)

• Catered lunch every day in our NYC office

• Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Year's week

Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds.

Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.