Growth Marketing Lead – Waterfront Solutions

Whitewater - Summerset; Whitewater (WI); On-site; USD 65,000 - 95,000; Full time

Job summary

Whitewater - Summerset in Whitewater, WI, is seeking a Marketing Manager to develop and execute strategic marketing plans that promote our brand, products, and services, expanding our customer base and reinforcing our position as the leading pier and lift dealer in Wisconsin. You will manage digital marketing, traditional campaigns, content creation, and collaboration with sales.

The role requires 3–5 years in marketing, a Bachelor's in Marketing or related field, strong analytics, and the

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 3-5 years of experience in marketing, preferably in marine or related field.
• Proven track record of multi-channel campaigns across digital, print, and events.
• Strong analytical skills and ability to derive insights from data.

Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness and leads.
• Collaborate with cross-functional teams to identify target markets and competitive positioning.
• Manage digital marketing including website, email, social media, and online advertising.
• Plan traditional marketing initiatives such as print, direct mail, and events.
• Create marketing collateral to support sales efforts and product documentation.
• Monitor metrics like website traffic and campaign ROI to optimize strategies.
• Stay updated on industry trends and nurture external partnerships.

Skills

Marketing strategy

Cross-functional collaboration

Digital marketing analytics

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Website CMS

Email marketing software

Social media management tools

Analytics platforms

Job description

Whitewater - Summerset in Whitewater, WI, is seeking a Marketing Manager to develop and execute strategic marketing plans that promote our brand, products, and services, expanding our customer base and reinforcing our position as the leading pier and lift dealer in Wisconsin. You will manage digital marketing, traditional campaigns, content creation, and collaboration with sales.

The role requires 3–5 years in marketing, a Bachelor's in Marketing or related field, strong analytics, and the