Growth Marketing Lead, US Market

HungryPanda Ltd 熊猫外卖; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

HungryPanda Ltd 熊猫外卖 in the U.S. seeks a hands-on Growth Marketing Leader to drive digital strategy for the New York market, expand reach among Chinese-speaking communities and broader audiences. You will own the growth plan, optimize campaigns, and partner with product, operations, and local teams to convert awareness into orders.

You will directly manage channel tests, creative reviews, and performance analyses, while coaching a team to execute with rigor and speed on high-impact initiatives.

Qualifications

• Experience in digital or growth marketing for a consumer platform; leading teams or cross-functional work.
• Track record of growing an audience with measurable outcomes like acquisitions or retention.
• Ability to set clear strategy and manage budgets while hands-on with campaigns and tests.
• Strong understanding of Chinese-speaking communities in the U.S. and broader American audiences.
• Analytical, communication, and leadership skills across functions.

Responsibilities

• Build a U.S. growth plan with target audiences, goals, and budget allocation.
• Develop messaging and campaigns to reach Chinese-speaking and broader U.S. consumers.
• Lead channels and campaigns hands-on across social, digital, and community platforms.
• Turn awareness into orders by improving first-order conversion and repeat purchases.
• Develop creator and community partnerships to drive real business impact.
• Bridge national strategy with local execution with city managers and local teams.
• Use data to track spend, acquisition, orders, and channel performance; test and adjust.
• Lead and develop the team, set priorities, coach members, and coordinate partners.

Skills

Growth marketing leadership

Channel strategy & optimization

Cross-functional collaboration

Data-driven decision making

Customer acquisition & retention

Bilingual Mandarin & English

Job description

HungryPanda Ltd 熊猫外卖 in the U.S. seeks a hands-on Growth Marketing Leader to drive digital strategy for the New York market, expand reach among Chinese-speaking communities and broader audiences. You will own the growth plan, optimize campaigns, and partner with product, operations, and local teams to convert awareness into orders.

You will directly manage channel tests, creative reviews, and performance analyses, while coaching a team to execute with rigor and speed on high-impact initiatives.