Paid Media and SEO specialist for prefab company

Wellmade; San Leandro (CA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

PTO

Paid holidays

Job summary

Wellmade, a design-build company in San Leandro, CA, seeks a numbers-driven marketing lead to own every dollar spent on ads. You’ll manage Google Ads, Meta, and future channels, with headline responsibility for strategy, measurement, and optimization.

This role blends onsite collaboration with flexible hybrid work. You’ll implement robust tracking, attribution, and data-driven decisions to grow premium residential projects in backyard sheds, ADUs, saunas, and homes.

Qualifications

• Experience running paid campaigns with real budgets on Google Ads and Meta.
• Ability to set up and explain conversion tracking and attribution.
• You build measurement systems, not just read them.
• You run yourself: set targets, track them, report progress.

Responsibilities

• Own the engine that fills our pipeline: Google Ads, Meta, and emerging channels.
• Decide where every advertising dollar goes and why; translate plan into real projects.
• Build the source of truth: tracking and attribution so precise you can trace a click to a signed contract.
• Identify wasted spend and fix weak keywords, leaky landing pages, and autopilot campaigns.
• Test, measure, and scale: you act quickly when something works.

Skills

Paid advertising strategy

Campaign analysis

Conversion tracking

Attribution modelling

Target setting

Tools

Google Ads

Meta Ads

GA4

Pipedrive

Tag management

Job description

Wellmade is a design-build company based in San Leandro, California. We design, fabricate, and install premium residential structures – backyard Sheds, ADUs, Saunas, and even Homes – using a proprietary prefabricated system, built in our own warehouse, managed start to finish by our team. We’re architect-founded, American-made, and focused on doing one thing - deliver well-build product. We are challenging how construction industry work by providing a fixed price with a straightforward process for our clients. If that sounds like a good challenge for you, come join the team!

• Our website - wllmd.com

Role Description

• Location: On-site, hybrid
• Type: Full-Time, Part-Time or Contract to hire
• Compensation: $80,000 – $120,000

About the Role

This is a numbers-first marketing role, and the numbers are yours. You’ll own every dollar we put into ads: where it goes, what it brings back, and what we do next. If you get a rush from finding the campaign that’s quietly crushing it, can’t stand spend that can’t explain itself, and would rather prove it than guess, you’ll fit right in. You won’t wait for a report to tell you what happened. You’ll already know, and you’ll already be moving.

Responsibilities

• Own the engine that fills our pipeline: Google Ads, Meta, and whatever channel earns its place next. Paid ads have always been how Wellmade grows, and now they run through you.
• Call the shots on strategy: decide where every dollar goes and why, then watch your plan turn into real projects in real backyards.
• Build the source of truth: tracking and attribution so tight you can follow a single click all the way to a signed contract.
• Hunt down wasted spend: weak keywords, leaky landing pages, campaigns coasting on autopilot. Find it, fix it, and put that money back to work.
• Test, measure, and double down: when something works, you’ll be the first to know and the first to scale it.

Qualifications

• You’ve run paid campaigns with real budgets: Google Ads and Meta at minimum, with results you can point to and explain.
• You build the measurement, not just read it: conversion tracking, attribution, GA4, tag management. If the data is wrong, you know how to fix it.
• You run yourself: you set the targets, track them, and report on them to keep us moving forward.
• You’d rather prove something than guess: every test has a hypothesis, a result, and a decision.

Preferred Experience

• Marketing a high-ticket product or service with a long sales cycle, where a lead isn’t a sale.
• Connecting ad data to a CRM (Pipedrive) to track leads through to closed deals.
• Some familiarity with construction, home improvement, or design-led products.
• Competitive salary based on experience
• PTO and paid holidays
• Opportunity to work closely with executive leadership and help shape the company