Growth Marketing Lead: Paid Media & Funnel Optimization

Whip; United States; À distance; USD 85 000 - 125 000; Plein temps

Résumé du poste

Whip, a fast-growing mobility platform, is seeking a paid media leader to own multi-channel campaigns in Google, Meta, TikTok and YouTube, targeting drivers by market and vehicle interest. You will optimize for lower CPA and higher activated driver rates.

You will run A/B tests on landing pages, offers, and sign-up forms to enhance the conversion funnel from ad click to application, pickup, and repeat rentals.

Qualifications

• Experience managing large paid media budgets across multiple platforms.
• Strong analytical skills and ability to optimize CPA/ROAS.
• Experience with funnel optimization and landing page testing.

Responsabilités

• Own and optimize paid media budgets across Google, Meta, TikTok, and YouTube to acquire drivers cost-effectively.
• Improve funnel from ad click to application, pickup, and repeat rental via landing page and form experiments.
• Report weekly on spend, leads, CPA, ROAS, and revenue influence with actionable next steps.

Connaissances

Paid media management

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

A/B testing

Outils

Google Ads Manager

Meta Ads Manager

TikTok For Business

YouTube Studio/Ads

Description du poste

Whip, a fast-growing mobility platform, is seeking a paid media leader to own multi-channel campaigns in Google, Meta, TikTok and YouTube, targeting drivers by market and vehicle interest. You will optimize for lower CPA and higher activated driver rates.

You will run A/B tests on landing pages, offers, and sign-up forms to enhance the conversion funnel from ad click to application, pickup, and repeat rentals.