Remote Growth Marketing Manager: Scale Driver Acquisition

Whip, Inc.; Oregon; Hybride; USD 130 000 - 160 000; Plein temps

Résumé du poste

Whip, Inc. is seeking a Senior Growth Marketing Manager for a fully remote role. You will own the growth engine, managing paid media budgets, local search, city launches and analytics across multiple markets to drive driver signups and rentals.

In this hands-on position you will run campaigns, track performance, and report results directly to leadership. You will also partner with operations on retention and referrals as the business scales.

Qualifications

• 6+ years in performance or growth marketing, including 3+ years managing a paid media budget of $50,000+ per month.
• Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally.
• Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail.
• Working knowledge of technical and local SEO.
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling.
• Experience running marketing across multiple cities or regions.
• Clear, direct communication with executives; comfortable taking direction and pushing back with data.

Responsabilités

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself.
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL).
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver.
• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market.
• Manage Google Business Profiles for every location.
• Improve the path from ad click to application, approval, vehicle pickup and repeat rental.
• Run A/B tests on landing pages, offers and sign-up forms.
• Partner with operations on lead follow-up, retention and referral campaigns, aligning spend with fleet availability by market.
• Build and run the go-to-market plan for each new city, from pre-launch waitlists to launch-week campaigns.
• Set up and maintain conversion tracking, attribution and dashboards; report weekly on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced.
• Manage agencies, freelancers and vendors where they are the faster or cheaper option.

Connaissances

Performance marketing

Paid media budget management

Google Ads

Meta Ads

SEO knowledge

GA4 & GTM

Analytics

Multi-city marketing

Executive communication

Outils

HubSpot

Braze

Klaviyo

Description du poste

Whip, Inc. is seeking a Senior Growth Marketing Manager for a fully remote role. You will own the growth engine, managing paid media budgets, local search, city launches and analytics across multiple markets to drive driver signups and rentals.

In this hands-on position you will run campaigns, track performance, and report results directly to leadership. You will also partner with operations on retention and referrals as the business scales.