Growth Marketing Lead: Paid Ads, CRO & Tech SEO

Herbal Goodness

McKinney (TX)

On-site

USD 90,000 - 130,000

Full time

8 days ago

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Job summary

Herbal Goodness in McKinney, Texas seeks a results-driven Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own and optimize digital customer acquisition, advertising performance, site conversions, and organic search visibility. This hands-on role demands a rare blend of analytics, performance marketing, and technical problem-solving.

You will manage six-figure advertising budgets, analyze ROAS, CAC, LTV, and conversions, and collaborate with design and 개발 teams to improve Shopify

Qualifications

5+ years of hands-on digital marketing and e-commerce growth.
Experience managing paid advertising across Amazon, Walmart, Meta, and Google.
Strong Shopify optimization and CRO capabilities.
Proven technical SEO experience on Shopify or similar platforms.
Advanced analytics and reporting using GA4, Looker Studio, and related tools.

Responsibilities

Own paid advertising strategy across Amazon, Walmart, Meta, and Google Ads, with end-to-end execution and optimization.
Lead Shopify CRO efforts to increase conversion rates, AOV, and revenue per visitor.
Drive technical SEO initiatives to improve organic visibility and site performance.
Own GA4 implementation, tagging, dashboards, and attribution to inform decisions.
Create AI-assisted creative content and data-driven insights to scale marketing performance.