Growth-Driven Digital Marketing, CRO & Tech SEO Lead (On-Site)

Herbal Goodness; McKinney (TX); On-site; USD 70,000 - 120,000; Full time

Job summary

Herbal Goodness in McKinney, Texas seeks a hands-on Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own acquisition, optimization, and organic growth. This full-time, on-site role demands managing six-figure budgets, driving ROAS, and improving Shopify conversion rates across paid channels and organic search.

You will diagnose issues, implement AI-powered creatives, run A/B tests, and produce actionable insights for leadership. Five+ years in digital marketing is required.

Qualifications

• Minimum 5+ years in digital marketing and e-commerce.

Responsibilities

• Own paid advertising strategy across Amazon, Walmart, Meta, and Google.
• Manage budgets, bidding, structures, and audience segmentation.
• Monitor ROAS, ACOS, TACOS, CPC, CTR, CPA, CAC and other metrics.

Skills

Paid Ads

CRO

Technical SEO

Analytics

Shopify

AI Tools

Job description

Herbal Goodness in McKinney, Texas seeks a hands-on Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own acquisition, optimization, and organic growth. This full-time, on-site role demands managing six-figure budgets, driving ROAS, and improving Shopify conversion rates across paid channels and organic search.

You will diagnose issues, implement AI-powered creatives, run A/B tests, and produce actionable insights for leadership. Five+ years in digital marketing is required.