Growth Marketing Lead: New Store Openings & Expansion

Corporate J. Crew Group, LLC; Liberty Township (OH); Vor Ort; USD 109.000 - 140.000; Vollzeit

Benefits dieser Stelle

Health & Well-being - Medical, dental,

Associate Discount

Summer Fridays

Community Impact

Winter Break

Zusammenfassung

J.Crew Group (JCG) is seeking a Manager, Retail Expansion & Growth Marketing to lead strategy, development, and execution of marketing plans for new store openings and our store anniversary program.

You will collaborate with Field Leadership and cross-functional teams to drive awareness, traffic, and customer acquisition, turning insights into action for ongoing improvement in a fast-paced environment.

Qualifikationen

• 5+ years of experience in marketing, retail marketing, integrated marketing, growth marketing, or a related field.
• Demonstrated experience developing and executing integrated, multi-channel marketing strategies.
• Strong analytical skills and experience using data and performance results to inform strategy and decision-making.
• Excellent written and verbal communication skills, with experience presenting insights and recommendations to senior leaders.
• Strong cross-functional partnership and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.

Aufgaben

• Lead the end-to-end marketing strategy for new store openings, from initial planning and market assessment through execution, measurement, and optimization.
• Develop tailored marketing plans based on the customer, market opportunity, store objectives, and local business needs.
• Partner closely with Field Leadership to understand priorities, opportunities, and challenges and translate them into actionable marketing strategies.
• Bring new store plans to life across the right mix of channels, working cross-functionally with internal teams and external partners to ensure strong execution.
• Lead the development and evolution of our store anniversary program, identifying key milestone moments and creating strategies that continue to drive awareness, engagement, and traffic after opening.
• Own the measurement and reporting of new store marketing performance, identifying the impact of our investments and the key drivers behind results.
• Go beyond reporting the numbers to identify the “so what”—connecting performance to insights, recommendations, and clear actions for future plans.
• Extrapolate learnings across stores and markets to identify broader trends and opportunities and continuously evolve our new store marketing playbook.
• Develop clear, compelling updates and performance recaps for senior leadership, translating complex results into a concise story about performance, impact, and next steps.
• Build strong partnerships across Marketing, Stores, Real Estate, Analytics, Creative and other cross-functional teams to ensure alignment from strategy through execution.
• Identify new ideas, channels, and opportunities that can strengthen how we launch and support stores as our fleet continues to grow.

Kenntnisse

Marketing strategy

Multi-channel marketing

Analytics

Storytelling

Cross-functional collaboration

Jobbeschreibung

J.Crew Group (JCG) is seeking a Manager, Retail Expansion & Growth Marketing to lead strategy, development, and execution of marketing plans for new store openings and our store anniversary program.

You will collaborate with Field Leadership and cross-functional teams to drive awareness, traffic, and customer acquisition, turning insights into action for ongoing improvement in a fast-paced environment.