Growth Marketing Lead — Hybrid NYC, Equity

Stepful, Inc.; New York (NY); Híbrido; USD 120.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity stake

Medical, dental, and vision insurance

401(k)

FSA/HSA and commuter benefits

Open vacation policy

Descripción de la vacante

Stepful, Inc. is seeking a data-driven Growth Marketing Senior Manager to own paid media across Meta, Google, YouTube, and emerging platforms from planning through scale. You will work with an in-house production studio and a creative team to push bold ideas and measurable growth that impacts thousands of students.

The role is hybrid and based in NYC, reporting to the VP of Growth. Bring 3+ years of hands-on experience in fast-paced D2C settings and a track record of CAC/ROI/LTV optimization.

Formación

• 3+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
• A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
• Strong project management skills, with the ability to handle multiple initiatives at the same time.
• Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
• Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
• High attention to detail, with a habit of catching and preventing errors before they become problems.
• Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
• Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
• Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Responsabilidades

• Own end-to-end paid media strategy across Meta, Google, and potential new channels; from planning through launch, optimization, and scale.
• Build and drive a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages; translate results into insights.
• Manage our Search agency, holding them accountable to performance goals and roadmap execution.
• Monitor performance daily, optimizing toward CAC and ROI targets while identifying new growth opportunities.
• Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
• Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
• Partner with creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
• Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
• Drive new acquisition and full-funnel growth ideas, shaping and running experiments.

Conocimientos

Paid social

Paid search

D2C startup

Budget management

Data analytics

Project management

Communication

Agency management

Growth marketing

Descripción del empleo

Stepful, Inc. is seeking a data-driven Growth Marketing Senior Manager to own paid media across Meta, Google, YouTube, and emerging platforms from planning through scale. You will work with an in-house production studio and a creative team to push bold ideas and measurable growth that impacts thousands of students.

The role is hybrid and based in NYC, reporting to the VP of Growth. Bring 3+ years of hands-on experience in fast-paced D2C settings and a track record of CAC/ROI/LTV optimization.