Growth Marketing Lead - Enterprise ABM & Pipeline

Siro; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Siro is seeking a Growth Marketing leader to scale qualified pipeline across our Mid Market and Enterprise segments. You will own end-to-end demand generation, ABM, and cross-functional partnerships with Sales, SDR, and RevOps to drive measurable growth.

This role requires 6+ years in B2B SaaS marketing, deep Enterprise ABM expertise, hands-on channel management across paid, email, events, SEO, and website optimization, and the ability to translate data into executive-ready insights.

Qualifications

• 6+ years of B2B demand generation experience in high-growth SaaS environments.
• Enterprise ABM with tiering, personalized campaigns, and sales-marketing alignment for large deals.
• Hands-on across demand gen channels including paid, email/lifecycle, events, SEO, and website optimization.
• Strong marketing analytics, full-funnel reporting, and ROI measurement for executive stakeholders.
• Experience with marketing tools and AI-powered solutions for demand generation and automation.
• Scale experience building programs to $100M+ annual pipeline.

Responsibilities

• Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes
• Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) for enterprise buyers with long sales cycles
• Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, with analytics to improve conversion at each stage
• Cross-Functional Partnership: Collaborate with Sales, SDR, and RevOps on prioritization, lead routing, and opportunity development; report metrics to executive leadership

Skills

B2B demand generation

Enterprise ABM

Full-Stack marketing

Analytics & attribution

Martech fluency

Scale marketing programs

Job description

Siro is seeking a Growth Marketing leader to scale qualified pipeline across our Mid Market and Enterprise segments. You will own end-to-end demand generation, ABM, and cross-functional partnerships with Sales, SDR, and RevOps to drive measurable growth.

This role requires 6+ years in B2B SaaS marketing, deep Enterprise ABM expertise, hands-on channel management across paid, email, events, SEO, and website optimization, and the ability to translate data into executive-ready insights.