Growth Marketing Lead: Engagement & Retention

Fairygodboss; Houston (TX); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Life Insurance

401(k) match

Paid time off

Job summary

PNC is seeking a seasoned Retail Growth Marketing professional to lead and scale retention and lifecycle initiatives across an omni-channel, real-time marketing engine. You will collaborate with product, analytics, finance, and marketing to drive engagement and customer value throughout the lifecycle.

The role emphasizes experimentation, customer insights, and a builder mindset to deliver measurable business impact in a large financial services environment.

Qualifications

• 5+ years of experience in retention, lifecycle, CRM, relationship, or growth marketing.
• Experience creating and scaling new programs and campaigns.
• Strong execution and data-driven decision making.

Responsibilities

• Supports the development and leads the execution of integrated, multi-channel marketing plans.
• Develops and prioritizes objectives, value propositions, and target segments leveraging insights.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives including advertising.
• Influences the budget while ensuring all activities are optimized and delivered within the established budget framework.
• Oversees coordination with legal, compliance, finance, risk and other key partners; coordinates with agencies and internal partners.
• Coordinates strategy with product and digital teams to meet customer expectations.

Skills

Retention Marketing

Lifecycle Marketing

CRM

Growth Marketing

Cross-functional Collaboration

Analytical Thinking

Bilingual

Education

Bachelor's degree

Job description

PNC is seeking a seasoned Retail Growth Marketing professional to lead and scale retention and lifecycle initiatives across an omni-channel, real-time marketing engine. You will collaborate with product, analytics, finance, and marketing to drive engagement and customer value throughout the lifecycle.

The role emphasizes experimentation, customer insights, and a builder mindset to deliver measurable business impact in a large financial services environment.