Growth Marketing Lead, DTC (Remote + Equity)

double standard; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Equity with 1-year vesting cliff

Job summary

Double Standard, a NYC-based footwear brand, seeks a growth-focused marketer to own paid ads, CRO, and analytics. You’ll partner with the founder to scale channels, optimize spend, and align inventory with marketing; experience across Meta, Google, and Klaviyo is essential.

You’ll be hands-on in Shopify, APIs, and automation, driving hybrid remote work with a fast-moving team and equity opportunity. This role suits a practical, creative builder with a strong fashion sensibility.

Qualifications

• 4+ years of growth marketing experience driving DTC e-commerce results.
• Proven ROAS/CAC/LTV improvements across paid channels.
• Experience owning channel budgets end-to-end (10–50K monthly).

Responsibilities

• Own paid ads across Meta, Google, Klaviyo with end-to-end execution.
• Coordinate growth/retention with inventory planning and creative briefs.
• Build marketing attribution tools and streamline analytics workflows.
• Lead CRO efforts on landing pages and product discovery.
• Collaborate with developers on Shopify customizations and automations.
• Guide content and brand direction to maintain fashion aesthetics.

Skills

Growth marketing

Paid ads

Klaviyo

Meta

Google

CRO

Shopify

APIs

Analytics

Funnel UX

Tools

Shopify

Zapier

ClickUp

Claude AI

Job description

Double Standard, a NYC-based footwear brand, seeks a growth-focused marketer to own paid ads, CRO, and analytics. You’ll partner with the founder to scale channels, optimize spend, and align inventory with marketing; experience across Meta, Google, and Klaviyo is essential.

You’ll be hands-on in Shopify, APIs, and automation, driving hybrid remote work with a fast-moving team and equity opportunity. This role suits a practical, creative builder with a strong fashion sensibility.