Director of Performance & Growth Marketing

Public Veil; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Public Veil, a fast-growing women's fashion brand based in New York, seeks a hands-on Paid Media Lead to own all paid social campaigns across Meta, TikTok, and Google. You will guide the in-house creative team, set CAC/ROAS/MER targets, and manage spend with a data-driven approach.

You'll report to the co-founders and work Mon–Thu in NYC with Friday remote, focusing on growth, testing, and optimization. Prior apparel/fashion experience is highly valued.

Qualifications

• 5+ years in direct-to-consumer paid social for apparel or fashion.
• Direct experience managing $500K–$1M+ annual ad spend.
• Experience briefing designers and creators for campaigns.
• Strong analytics with a deep fluency in Ads Manager.
• Hands-on ownership of campaigns and outcomes.

Responsibilities

• Build, launch, and optimize campaigns across Meta, TikTok, and Google.
• Own CAC, ROAS, and MER targets.
• Plan spend around launches and inventory; test new channels.
• Direct in-house creative team; write briefs and provide feedback.
• Run the creative process from insight to launch and iteration.
• Maintain a cadence of testing hooks, formats, angles, and offers.
• Source and manage UGC creators and Spark Ads.
• Report weekly on results, reasons, and next steps.

Skills

DTC paid social

Campaign management

Analytics

Ads Manager proficiency

Ownership mindset

Tools

Ads Manager

Job description

Public Veil, based in NY, is a fast-growing women's fashion brand redefining luxury essentials at shockingly low prices. We're a small, scrappy team building something special — and we move fast.

The Role

This is a hands-on role for a doer. You'll run paid acquisition, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.

What You'll Do

Paid Media

• Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
• Own results against CAC, ROAS, and MER targets.
• Plan and pace spend around inventory, launches, and promotions, and test new channels.
• Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
• Run the creative process from insight to brief, production, launch, analysis, and iteration.
• Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
• Source and manage UGC creators, and run whitelisting and Spark Ads.
• Stay ahead of creative fatigue with fresh volume always in the queue.

Measurement and Growth

• Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
• Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.
• Report weekly on what happened, why, and what's next.

What You Bring

• 5+ years hands-on in DTC paid social, with consumer products (apparel or fashion strongly preferred).
• Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
• Experience running creative testing and briefing designers, editors, or creators.
• Strong analytical skills and deep fluency in Ads Manager.
• Someone who likes being in the accounts every day and owning outcomes.

Compensation

$150 - $200K per annum, DOE

Location

Mon–Thur NYC office, Friday remote