Growth Marketing Lead: B2C/B2B Demand & Campaigns

Empire Today for Business; Northlake (IL); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Paid time off and holiday pay

Wellness program

Professional development opportunities

Various perks

Job summary

A leading provider in home improvement is seeking a Senior Corporate Recruiter in Northlake, Illinois. This role is pivotal for enhancing both brand visibility and campaign performance across B2C and B2B divisions. Responsibilities include developing omnichannel marketing strategies and optimizing lead generation. The ideal candidate will have a strong background in brand and performance marketing, excellent communication skills, and extensive experience in B2B demand generation, all while managing multiple projects seamlessly.

Qualifications

• 5+ years of marketing experience including campaign management.
• Experience in B2B marketing and commercial demand generation.
• Strong understanding of digital and traditional marketing.

Responsibilities

• Own and optimize lead-generation initiatives for multiple business verticals.
• Develop omnichannel marketing campaigns to drive measurable growth.
• Analyze campaign performance trends to inform strategy.

Skills

Brand marketing expertise

Performance marketing mindset

B2B demand generation experience

Communication skills

Project management

Detail-oriented

Education

Bachelor's degree in marketing, Business, or related field

Tools

Salesforce

MS Office

Adobe Creative Suite

Job description

A leading provider in home improvement is seeking a Senior Corporate Recruiter in Northlake, Illinois. This role is pivotal for enhancing both brand visibility and campaign performance across B2C and B2B divisions. Responsibilities include developing omnichannel marketing strategies and optimizing lead generation. The ideal candidate will have a strong background in brand and performance marketing, excellent communication skills, and extensive experience in B2B demand generation, all while managing multiple projects seamlessly.