Senior Manager, Growth Marketing

justanswer; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

Pearl is building a growth marketing function for its professional-services products, starting with Fount for independent lawyers and small law firms. As Senior Manager, Growth Marketing, you will own growth methods and performance across initiatives, with Fount as the first priority, driving qualified customers and revenue while shaping future products for professionals.

You will report to the VP overseeing Fount and collaborate with Sales, Customer Success, Product, Analytics, Finance, Legal,

Qualifications

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• Ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement—and to execute priority work yourself in a lean environment.
• Strong analytical and commercial judgment. You can work with incomplete data and assess whether growth is producing value.

Responsibilities

• Own growth strategy and customer intelligence. Build market view, ICPs, positioning, offers, and channel priorities.
• Plan and operate two-sided demand generation: paid search, social, organic, partnerships, webinars, events, referrals, and product-led acquisition.
• Create and distribute credible content: guides, proofs, case studies, webinars, lifecycle content, and practitioner education.
• Own conversion and experimentation: landing pages, forms, tests, hypotheses, budgets, and rules for scale/stop.
• Build and govern HubSpot acquisition lifecycle: data model, properties, forms, routing, scoring, nurture, dashboards, attribution.
• Turn customer evidence into category narratives, use cases, launch plans, talks tracks, and sales enablement assets.
• Establish closed-loop growth analytics linking source, campaign data, and revenue, reconciling data definitions.
• Maintain growth OS: roadmap, calendar, budgets, vendor recommendations, experiment log and playbooks.

Job description

About Us

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

Our Values

• Data driven: Start with truth, measure what matters.
• Courageous: Bias to action; run toward hard problems.
• Innovative: Seek novel, elegant solutions.
• Lean: Do more with less. Build, ship, learn fast.
• Humble: Strong opinions, lightly held.

About the Role

Fount is Pearl's product for independent lawyers and small law firms. It helps them find prospective clients who need legal help and gives them AI-powered tools to manage intake, follow-up, scheduling, and payments- so fewer opportunities are lost and lawyers can spend more time with their clients.

We're building a growth marketing function for Pearl's products for professionals. Fount is the first priority: it has real customers and real revenue, and now we need to learn how to reach more of the right lawyers consistently. You'll build our growth playbook and help shape how Pearl brings future products to market.

As Senior Manager, Growth Marketing, you will own the growth methods and performance across initiatives, with Fount Legal as your first immediate priority. For Fount and other growth-stage products, success means bringing in qualified customers, driving revenue, and understanding which marketing efforts lead to lasting customer relationships. For earlier product experiments, you'll attract early users, learn how they use the product, and help the team decide what to build and scale.

This is a senior individual contributor role for someone who can set strategy and personally ship the work that matters most. You'll report to the VP overseeing Fount and our products for professionals, and partner with Sales, Customer Success, Product, Customer Acquisition, Analytics, Finance, Legal, and creative teams.

What You Will Own

• Growth strategy and customer intelligence. Build a current view of the market, buyer, competitive alternatives, customer economics, objections, and serviceability constraints. Co-create ICPs, positioning, messages, offers, pricing hypotheses, and channel priorities with initiative leadership.
• Two-sided demand generation. Plan and operate the channel mix across paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, executive/SME thought leadership, outbound support, and product-led acquisition. Concentrate spend where professional supply, lead availability, geography, and practice area can support customer value.
• Content that acquires and educates. Create and distribute credible articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education that help independent professionals understand the problem, take action, and succeed after they buy.
• Conversion and experimentation. Own landing pages, forms, conversion paths, tests, and CRO. Define the hypothesis, audience, budget, success threshold, and scale/iterate/stop rule before launch; move quickly while preserving the evidence needed to learn from small samples.
• HubSpot architecture and automation. Build and govern the B2P acquisition lifecycle: data model, properties, segmentation, forms, enrichment, routing, scoring, nurture, reactivation, sequences, suppression, handoffs, dashboards, attribution, data quality, and change controls.
• Product marketing and Sales enablement. Turn customer evidence into category narratives, use cases, launch plans, packaging input, talk tracks, objection handling, proof, comparison assets, follow-up sequences, and campaign context that sellers actually use.
• Closed-loop growth analytics. Connect source and campaign data to qualified opportunity, confirmed first payment, repeat purchase or replenishment, and-working with Customer Success-retention and expansion. Reconcile HubSpot, product, payment, and Finance definitions before treating a metric as truth.
• A reusable growth operating system. Maintain the roadmap, campaign calendar, budget and vendor recommendations, experiment log, reporting cadence, and documentation, and playbooks. Personally ship priority work, use AI and automation aggressively, and enlist specialists when that is the fastest path to a high-quality result.

What We're Looking For

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• The ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement-and to execute priority work yourself in a lean environment.
• Strong analytical and commercial judgment. You can work with incomplete data and assess whether growth is producing valuab