Growth Marketing Lead - ABM for Enterprise SaaS

Zappi; Boston (MA); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Mental health day

Generous PTO

Remote friendly

Wellbeing benefits

Health benefits

Job summary

Zappi is seeking a Growth Marketer in Boston, MA to own the account-based growth motion end-to-end. You will lead the ABM program for named accounts, converting demand into pipeline and revenue.

You’ll partner with GTM teams to convert MQLs to SQLs, drive expansion, and optimize funnel performance across HubSpot-driven flows. This role emphasizes data-driven, cross-functional collaboration with Sales, CS, and AMs.

Qualifications

• 5+ years experience in B2B growth marketing, ABM, or demand generation, ideally in SaaS.
• Proven ABM track record, especially with enterprise or strategic accounts.
• Strong HubSpot skills: workflows, sequences, segmentation, and lead management or ability to learn new systems.

Responsibilities

• Own ABM program end-to-end for named accounts, coordinating contributions from demand gen, customer marketing, brand, and events.
• Manage account-based paid budget and innovate on reach via paid channels.
• Partner with BDRs on 1:1 engagement plays for named accounts and deploy targeted triggers.

Skills

Growth marketing

ABM

Demand generation

HubSpot

Cross-functional

Data-driven

Tools

HubSpot

Job description

Zappi is seeking a Growth Marketer in Boston, MA to own the account-based growth motion end-to-end. You will lead the ABM program for named accounts, converting demand into pipeline and revenue.

You’ll partner with GTM teams to convert MQLs to SQLs, drive expansion, and optimize funnel performance across HubSpot-driven flows. This role emphasizes data-driven, cross-functional collaboration with Sales, CS, and AMs.