Growth Marketing Lead — ABM & Demand Gen

Ballistic Ventures; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Native is building a new category in cloud security and seeks a Growth Marketer to own Native's revenue-driving campaign engine. You will turn the company narrative into programs that reach priority audiences, generate pipeline, and provide compelling reasons for Sales to engage.

The role spans demand, digital, events, partners, and ABM programs. You’ll test what works, use AI tools, and drive activation across Sales, SDRs, and partners to fuel growth.

Qualifications

• 6+ years in B2B SaaS campaigns, demand generation, ABM/ABX, growth, or integrated marketing.
• Experience in a similar role from Security / Cyber companies
• Proven experience owning revenue-oriented campaigns across multiple channels and target-account programs.
• Experience building campaigns closely with Sales, SDRs, partners, and field teams.
• Strong understanding of paid, digital, email, web, events, partner marketing, content distribution, and conversion.
• An experimental mindset and comfort being both strategic and hands-on in an early-stage company.

Responsibilities

• Own the strategy, execution, calendar, and budget for integrated campaigns with pipeline as the goal.
• Turn narratives and priorities into audiences, offers, channels, CTAs, and follow-up motions.
• Build 1:many, 1:few, and 1:1 programs for priority accounts with multi-threading.
• Own demand programs with partners and alliances, and coordinate events as campaigns.
• Own paid and digital strategy with testing across channels and AI-enabled tooling.
• Build activation into major campaigns with Sales, SDRs, executives, partners, and employees.
• Own campaign performance and reporting with RevOps, measuring engagement, meetings, and pipeline.

Job description

Native is building a new category in cloud security and seeks a Growth Marketer to own Native's revenue-driving campaign engine. You will turn the company narrative into programs that reach priority audiences, generate pipeline, and provide compelling reasons for Sales to engage.

The role spans demand, digital, events, partners, and ABM programs. You’ll test what works, use AI tools, and drive activation across Sales, SDRs, and partners to fuel growth.