Growth Marketing Lead: ABM, Content & Partnerships

Oxalis Solutions; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Oxalis is building its marketing function from the ground up in a fast-growing technology and consulting firm. This leader will own and shape three pillars: Industry Authority, Partner-Powered Demand, and Product Market Entry, while directing the content engine and measurement framework.

You’ll drive ABM, webinars, and roadshows, steward partner marketing (Atlassian/IFS), and protect the brand with clear messaging.

Qualifications

• 10 years in B2B marketing, ideally in technology consulting, SaaS, or a partner-driven business.
• Proven demand generation experience - you've built pipelines, not just managed campaigns.
• HubSpot fluency (admin-level experience strongly preferred).
• ABM experience with complex, long-cycle sales.
• Comfort operating in a principal-led selling environment - you understand that in a firm like this, relationships close deals and marketing makes them possible.
• Strong content instincts - you can tell the difference between content that compounds and content that evaporates.
• Experience with partner co-marketing (Atlassian or IFS ecosystem a strong plus).
• Ability to work without a large team under you - you're the builder, not the manager of builders, at least initially.

Responsibilities

• Lead execution across marketing pillars: Industry Authority, Partner-Powered Demand, and Product Market Entry.
• Own the content engine — case studies, vertical guides, executive LinkedIn, conference content — built on the compounding model that's already proven in the maritime segment.
• Run HubSpot as the measurement layer: pipeline attribution, lead scoring, campaign reporting to leadership.
• Drive the YardOS demand generation motion: ABM, webinar series, roadshow coordination, and paid channel experiments.
• Oversee direction of partner marketing activities.
• Serve as a brand protector in all external marketing work through brand standards, messaging review, and GACCS brief governance.
• Build a system that allows for greater investment in marketing activities.

Job description

Oxalis is building its marketing function from the ground up in a fast-growing technology and consulting firm. This leader will own and shape three pillars: Industry Authority, Partner-Powered Demand, and Product Market Entry, while directing the content engine and measurement framework.

You’ll drive ABM, webinars, and roadshows, steward partner marketing (Atlassian/IFS), and protect the brand with clear messaging.