Senior Marketing Manager

Oxalis Solutions; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Oxalis is building its marketing function from the ground up in a fast-growing technology and consulting firm. This leader will own and shape three pillars: Industry Authority, Partner-Powered Demand, and Product Market Entry, while directing the content engine and measurement framework.

You’ll drive ABM, webinars, and roadshows, steward partner marketing (Atlassian/IFS), and protect the brand with clear messaging.

Qualifications

• 10 years in B2B marketing, ideally in technology consulting, SaaS, or a partner-driven business.
• Proven demand generation experience - you've built pipelines, not just managed campaigns.
• HubSpot fluency (admin-level experience strongly preferred).
• ABM experience with complex, long-cycle sales.
• Comfort operating in a principal-led selling environment - you understand that in a firm like this, relationships close deals and marketing makes them possible.
• Strong content instincts - you can tell the difference between content that compounds and content that evaporates.
• Experience with partner co-marketing (Atlassian or IFS ecosystem a strong plus).
• Ability to work without a large team under you - you're the builder, not the manager of builders, at least initially.

Responsibilities

• Lead execution across marketing pillars: Industry Authority, Partner-Powered Demand, and Product Market Entry.
• Own the content engine — case studies, vertical guides, executive LinkedIn, conference content — built on the compounding model that's already proven in the maritime segment.
• Run HubSpot as the measurement layer: pipeline attribution, lead scoring, campaign reporting to leadership.
• Drive the YardOS demand generation motion: ABM, webinar series, roadshow coordination, and paid channel experiments.
• Oversee direction of partner marketing activities.
• Serve as a brand protector in all external marketing work through brand standards, messaging review, and GACCS brief governance.
• Build a system that allows for greater investment in marketing activities.

Job description

Oxalis is building its marketing function from the ground up, and we're looking for the person who will own it. This role is for a marketing leader in a fast-growing technology and consulting firm with distinct and emerging business lines. You’ll step into a company that has momentum and a clear strategy.

What You'll Own

• Lead execution across three marketing pillars: Industry Authority (thought leadership and SEO across a variety of industries), Partner-Powered Demand (Atlassian and IFS co-marketing, ABM), and Product Market Entry (YardOS GTM)
• Own the content engine — case studies, vertical guides, executive LinkedIn, conference content — built on the compounding model that's already proven in the maritime segment
• Run HubSpot as the measurement layer: pipeline attribution, lead scoring, campaign reporting to leadership
• Drive the YardOS demand generation motion: ABM, webinar series, roadshow coordination, and paid channel experiments
• Oversee direction of partner marketing activities
• Serve as a brand protector in all external marketing work through brand standards, messaging review, and GACCS brief governance
• Build a system that allows for greater investment in marketing activities

What Success Looks Like in Year One

• Build and execute a marketing program that measurably supports Oxalis revenue and growth goals across all business lines
• HubSpot fully instrumented with closed-loop pipeline reporting
• Content library operational and actively used in sales conversations
• Principal amplification running - at least two execs with consistent LinkedIn presence
• A clear, data-backed 2027 marketing investment recommendation delivered to leadership

What You Bring

• 10 years in B2B marketing, ideally in technology consulting, SaaS, or a partner-driven business
• Proven demand generation experience - you've built pipelines, not just managed campaigns
• HubSpot fluency (admin-level experience strongly preferred)
• ABM experience with complex, long-cycle sales
• Comfort operating in a principal-led selling environment - you understand that in a firm like this, relationships close deals and marketing makes them possible
• Strong content instincts - you can tell the difference between content that compounds and content that evaporates
• Experience with partner co-marketing (Atlassian or IFS ecosystem a strong plus)
• Ability to work without a large team under you - you're the builder, not the manager of builders, at least initially

Nice to Have

• Maritime, defense, or federal IT vertical experience
• AI governance or GRC market familiarity
• Experience standing up a marketing function from early stage

About Oxalis

Oxalis is an Atlassian and IFS partner and technology consultancy with three business lines and ~$20M in revenue. We're in high-growth mode, we deliver for customers who can't afford to get it wrong, and we're building the internal infrastructure to match our ambition. This is a rare opportunity to own marketing at a firm that has the clients, the partnerships, and the product and just needs the leader.

Oxalis hires within defined regional hubs (Austin, PNW, Northern and Southern California, Chicago, New Jersey, National Capital Region). Candidates must live within the hub metro area. We are not a remote-everywhere company.