Growth Marketing Lead

Fieldjock; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Fieldjock is seeking a data-driven Growth Marketing Lead to build the demand engine across content, paid channels, partnerships, and lifecycle experiments in the U.S. You will own campaigns from planning to completion and report on performance.

You will turn customer stories and product launches into high-performing assets, optimize landing pages, nurture programs, and attribution. Collaboration with sales and customer success will sharpen positioning by segment and buyer pain points.

Qualifications

• 4+ years in B2B SaaS growth or demand/lifecycle marketing.
• Strong analytical instincts with pipeline, CAC, conversion metrics.
• Excellent copywriting and messaging for practical business buyers.
• Bias toward shipping campaigns, learning fast, and improving with evidence.
• Experience marketing to contractors, trades, SMBs, or local-service businesses.
• HubSpot, analytics, paid media, SEO, or marketing automation depth.
• Ability to create lightweight creative assets or manage contractors.

Responsibilities

• Own campaign strategy across SEO, content, paid search/social, email, webinars, and partner channels.
• Turn customer stories, product launches, and field-service insights into high-performing assets.
• Measure funnel performance and continuously improve landing pages, nurture, attribution, and conversion.
• Collaborate with sales and success to sharpen positioning by segment, company size, and buyer pain.

Skills

B2B SaaS growth

Demand generation

Performance marketing

Lifecycle marketing

Analytical mindset

Copywriting

Campaign execution

Data-driven decisions

Tools

HubSpot

Analytics tools

Paid media

SEO

Marketing automation

Job description

Drive demand through content, paid channels, and partnerships. You love metrics and understand how contractors buy software.

About Fieldjock

Marketing here is not fluff. It is clear messaging, useful education, tight feedback loops, and campaigns that speak to real trade operators.

About this opportunity

Build the demand engine for Fieldjock across content, paid, partnerships, lifecycle, and conversion experiments.

How you'll contribute

• Own campaign strategy across SEO, content, paid search/social, email, webinars, and partner channels.
• Turn customer stories, product launches, and field-service insights into high-performing assets.
• Measure funnel performance and continuously improve landing pages, nurture, attribution, and conversion.
• Collaborate with sales and success to sharpen positioning by segment, company size, and buyer pain.

Qualifications

• 4+ years in B2B SaaS growth, demand generation, performance marketing, or lifecycle marketing.
• Strong analytical instincts with comfort owning pipeline, CAC, conversion, and experiment metrics.
• Excellent copywriting and messaging judgment for practical business buyers.
• Bias toward shipping campaigns, learning fast, and improving based on evidence.
• Experience marketing to contractors, trades, SMBs, or local-service businesses.
• HubSpot, analytics, paid media, SEO, or marketing automation depth.
• Ability to create lightweight creative assets or direct contractors/freelancers effectively.

A few notes

• You do not need to have worked in HVAC before.
• We care more about clear thinking and outcomes than perfect channel pedigree.