Growth Marketing Lead

Aviary Health; New York (NY); On-site; USD 110,000 - 180,000; Full time

Job summary

Aviary Health in New York is seeking a Growth Marketer who thinks like a builder, owning the end-to-end funnel across paid, organic, lifecycle, and product-led channels. You will partner with founders, Product, and Engineering to turn a product people love into a scalable motion.

You will design experiments, build self-serve growth, and translate complex technology into language operators understand, shaping how the market adopts company-wide AI.

Qualifications

• Proven bias to ship iterative tests and learn fast.
• Demonstrated ability to pull and defend decisions with data.
• Strong writing and messaging to translate product value.
• Experience across paid, organic, lifecycle, and product-led growth.
• Ability to work with engineers and founders and translate between them.

Responsibilities

• Own the full acquisition funnel from first touch to activated account across paid, organic, lifecycle, and product-led channels.
• Design and run experiments end to end: hypothesize, test, analyze, and scale.
• Build the self-serve growth motion, turning signups into active teams and company-wide adoption.
• Partner with Product and Engineering to instrument the funnel and automate repeatable parts.
• Own positioning and messaging in-market, translating a technical product into clear operator language.
• Develop content and lifecycle engine—sequences, playbooks, campaigns—to keep compounding.
• Report on CAC, activation, retention, payback; guide investment decisions.

Skills

Builder bias

Data fluency

Messaging instincts

Growth stack

Cross-functional

Job description

What we're looking for

Aviary is the platform for company-wide AI adoption, meeting people in the tools they already use, so AI spreads across every team instead of stalling out in a pilot. We learn across connected systems to do the work you need done now and anticipate the work that needs to be done next, before you even have to ask.

The idea underneath it is that work is made of plays. Aviary puts the repeatable ones on autopilot, and the ones that matter harden into deterministic workflows: the same run every time, branching on real data, auditable end to end, and cheaper the more you run them.

Aviary is looking for a growth marketer who thinks like a builder: someone who owns the funnel end to end, moves fast, and wants to define how a new category reaches the people who need it. You'll partner with the founders, Product, and Engineering to turn a product people love into a motion that compounds. This is a chance to shape how the market comes to understand company-wide AI adoption, not just execute against a plan someone else wrote.

Responsibilities

• Own the full acquisition funnel, from first touch to activated account, across paid, organic, lifecycle, and product-led channels.
• Design and run experiments end to end: form the hypothesis, ship the test, read the data, and decide what scales.
• Build the self-serve growth motion, turning free signups into active teams and active teams into company-wide adoption.
• Partner with Product and Engineering to instrument the funnel, close the loop on what's working, and put the repeatable parts on autopilot.
• Own positioning and messaging in-market, translating a technical product into language operators immediately understand.
• Build the content and lifecycle engine (the sequences, the playbooks, the campaigns) that keeps compounding after you ship it.
• Report on the metrics that matter (CAC, activation, retention, payback) and make the calls on where the next dollar and hour go.

Skills

• A builder's bias: you'd rather ship a scrappy test this week than a perfect plan next quarter.
• Fluency with data. You can pull it, read it, and defend a decision with it, without waiting on someone else.
• Strong instincts for positioning and message, with the writing to back them up.
• Comfort across the full stack of growth: paid, SEO/organic, lifecycle, and product-led motions.
• Excellent cross-functional judgment. You can work shoulder to shoulder with engineers and founders and translate between them.

Your Past Experience

Note: we consider applicants of all backgrounds. The below is simply a list of useful experiences. If you are excited about what we're building but don't meet some of the criteria below, please don't let that discourage you from applying!

• 5+ years in growth, performance, or product marketing, ideally at an early-stage startup.
• Demonstrated ownership of a funnel or channel with real numbers behind it.
• Experience building a self-serve or product-led growth motion is a strong plus.
• Comfort with the modern growth stack: analytics, lifecycle/CRM, and experimentation tooling.
• Good to have: experience marketing a technical or developer-facing product, or launching a new category.