Growth Marketing Lead

Hey Nouri; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Hey Nouri is building a new kind of healthcare platform for kids and is seeking a Growth Marketing Lead to build the digital marketing function from the ground up. You’ll own paid growth across channels, scale spend, and work directly with the founders to shape the growth strategy.

The role requires 2–3+ years in growth marketing, strong Meta Ads experience, and the ability to balance data with creative direction. NYC-based or willing to relocate, with in-person collaboration 3–4 days a week.

Qualifications

• 2–3+ years in growth or performance marketing, ideally at a high-growth consumer startup.
• Hands-on experience running and optimizing Meta Ads; Google and TikTok experience is a strong plus.
• Comfortable with both numbers and creative; able to translate data into actionable direction for creatives.

Responsibilities

• Own paid growth across channels (Meta, Google, TikTok) and other channels as needed.
• Scale digital marketing spend while improving CAC, conversion, and channel economics.
• Build our creative engine: develop strategy, test concepts, and work with editors/designers to turn ideas into high-performing ads.
• Build the system to test, measure, learn, and decide across channels.
• Help establish and grow an in-house growth team, starting with freelancers and external resources, then scaling.
• Collaborate with founders on key growth levers to drive the business.

Skills

Paid growth

Meta Ads

Google Ads

TikTok

Data analysis

Creative direction

Education

Bachelor's degree in marketing, business, economics or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Most performance marketers inherit a machine. You'd build one.

Hey Nouri is building a new kind of healthcare platform for kids, helping them build healthier habits, feel better in their bodies, and change the trajectory of their health for life.

We're growing fast, and we're looking for a Growth Marketing Lead to build our digital marketing function from the ground up. This is not a role where you inherit a big team, an established playbook and mature channels, then spend your time optimizing around the edges. You'll build the playbook.

What you'll do

• Own paid growth across channels, starting with Meta and Google and building TikTok into a meaningful acquisition channel.
• Scale our digital marketing spend while relentlessly improving CAC, conversion and overall channel economics.
• Build our creative engine. Develop creative strategy, generate and test new concepts, and work directly with video editors, designers and creators to turn ideas into ads that perform.
• Build the system. Establish how we test, measure, learn and make decisions across channels.
• Build the team. Start by managing freelancers and external creative resources, then help us build an exceptional in-house growth team.
• Work directly with the founders on one of the most important growth levers at Hey Nouri.

Who you are

• 2-3+ years in growth or performance marketing, ideally at a high-growth consumer startup or another exceptional digital marketing environment.
• Deep, hands-on experience running and optimizing Meta Ads. Google and TikTok experience is a strong plus.
• Unusually comfortable with both numbers and creative. You can dig into performance data in the morning and give a video editor creative direction in the afternoon.
• You understand the mechanics of CAC, funnels, attribution, experimentation and creative testing.
• You're hungry to build and own something, not to become another person inside an established marketing machine.
• You move fast, have high standards, and like figuring things out without waiting for someone to hand you the playbook.
• Bachelor's degree in marketing, business, economics, analytics or another relevant field.
• Based in NYC or willing to relocate, and excited to work together in person 3‑4 days a week.

Why Hey Nouri

You'll get to build, not inherit. You'll own a major growth function from day one, have the budget and freedom to experiment, and build the team and systems around you as we scale.

And the thing we're scaling matters. Hey Nouri helps kids live happier, healthier and longer lives. We get to change a child's health trajectory early, which is a pretty great reason to come to work.

We offer competitive compensation, meaningful equity, great benefits, and a small, ambitious team that cares deeply about what we're building.