Growth Marketing Lead

Zest AI; Los Angeles (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Lead to drive innovative account-based marketing strategies. This role offers a unique opportunity to blend sales and marketing efforts, enhancing engagement with strategic accounts and contributing to measurable pipeline influence. You will collaborate with various teams to create impactful campaigns, develop sales enablement tools, and lead initiatives aligned with growth goals. If you are a strategic thinker with a passion for driving results in a fast-paced environment, this position is an exciting chance to shape the future of marketing within the company.

Qualifications

• 5+ years of B2B marketing experience with expertise in ABM and growth marketing.
• Proven success in driving revenue and improving conversion metrics.

Responsibilities

• Build and execute account-based marketing strategies targeting key accounts.
• Partner with Sales to drive pipeline acceleration and expansion.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Sales Enablement

Collaboration and Communication

Data-Driven Decision Making

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Demandbase

6sense

Terminus

Marketo

Job description

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Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.

With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.

About The Role

As the Growth Marketing Lead, you'll own our account-based marketing strategy and sales enablement programs, with a focus on accelerating late-stage opportunities and supporting sales execution. Reporting to the SVP of Marketing, you’ll design and run highly targeted 1:1 and 1:few campaigns that deepen engagement within strategic accounts and directly contribute to deal progression and expansion.

This is a hands-on role for a strategic, competitive self-starter who thrives at the intersection of sales and marketing. You’ll work closely with Product Marketing, Sales, Content, and Events to turn insights into high-impact campaigns and tools that help sellers win. This is your chance to shape how we engage target accounts, improve sales performance, and drive measurable pipeline influence.

Key Responsibilities

• Build and execute account-based marketing strategies to target and engage key accounts across the buyer journey
• Partner closely with Sales to create coordinated plays that drive pipeline acceleration and expansion within existing accounts
• Develop and maintain sales enablement materials, tools, and processes to support effective outreach, pitch, and follow-up
• Create and operationalize segmented nurture programs, outbound support campaigns, and account insights
• Own the coordination and measurement of deal progression campaigns, especially in late-stage funnel opportunities
• Collaborate with product marketing to turn messaging and positioning into actionable content and tools for Sales
• Test and scale high-converting programs that increase win rates, shorten sales cycles, and boost expansion revenue
• Lead cross-functional initiatives aligned to growth goals—campaigns, events, 1:1 and 1:few activations

Required Qualifications

• 5+ years of B2B marketing experience, with deep expertise in ABM, growth marketing, or sales enablement
• Proven success working with sales teams to drive revenue and improve conversion metrics in complex sales cycles
• Experience using ABM platforms (Demandbase, 6sense, or Terminus) and marketing automation systems (Marketo)
• Strong understanding of B2B SaaS funnels, personas, and multi-touch attribution
• Excellent collaboration and communication skills—you know how to build trust and get buy-in
• A builder’s mindset: comfortable testing, iterating, and launching new programs fast
• Highly organized and data-driven, with the ability to translate insights into action
• Self-starter who thrives in high-growth, fast-paced environments
• Bachelor’s degree in Marketing, Business, or a related field

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing