Growth Marketing Director — PLG & Trial Activation

BriefCatch; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Health, dental, vision insurance

401(k) savings with company match

Equity

Job summary

BriefCatch is seeking a Director of Growth Marketing to build and scale a demand-gen engine that brings qualified legal professionals into our free trial funnel. You will shift from sales-driven to product-led growth and own end-to-end demand gen strategy reporting to the CMO.

You’ll lead multi-channel campaigns, onboarding messaging, CRM hygiene, and performance tracking, partnering with content, brand, sales, and product to optimize trial-to-paid conversion and ARR.

Qualifications

• Experience scaling a freemium or free-trial motion into paid customers.
• Hands-on with multiple mar-tech tools and channels.
• Experience marketing to legal/regulated B2B audiences is a plus.

Responsibilities

• Develop and execute demand generation strategies anchored to PLG metrics.
• Plan multi-channel campaigns across paid media, email, webinars, and events.
• Own trial activation and onboarding lifecycle in-product messaging.
• Maintain trackers and schedules to keep the team aligned.
• Own CRM hygiene and mar-tech stack integration.
• Track campaign effectiveness and provide data-driven recommendations.

Skills

Demand generation leadership

Campaign orchestration

People management

Cross-functional collaboration

Data-driven decision making

Tools

HubSpot

Amplitude

CMS platforms

Job description

BriefCatch is seeking a Director of Growth Marketing to build and scale a demand-gen engine that brings qualified legal professionals into our free trial funnel. You will shift from sales-driven to product-led growth and own end-to-end demand gen strategy reporting to the CMO.

You’ll lead multi-channel campaigns, onboarding messaging, CRM hygiene, and performance tracking, partnering with content, brand, sales, and product to optimize trial-to-paid conversion and ARR.