Growth Marketing Director: PLG & Trial Activation

RiverPark Ventures; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Health, dental, vision benefits

401(k) with company match

Equity

Job summary

BriefCatch, a fast-growing AI-powered legal writing tool, is seeking a Director of Growth Marketing to scale demand generation for a PLG-driven funnel. You’ll own multi-channel campaigns, activation, onboarding, and CRM/MarTech operations, reporting to the CMO.

You’ll lead a small team, partner with content, brand, sales, and product, and drive data-informed decisions to optimize CAC payback and pipeline growth.

Qualifications

• 8–10+ years in B2B SaaS demand generation with people management experience.
• Hands-on in scaling free-trial or freemium models and driving trial-to-paid conversion.
• Proficient in mar-tech tools, marketing automation/CRM, product analytics, SEO, and data-driven decision making.
• Prior HubSpot experience is mandatory.

Responsibilities

• Develop and execute demand generation strategies to meet lead Gen and pipeline targets.
• Plan multi-channel campaigns (paid, email, content, webinars, events) to attract target audiences.
• Own trial activation and onboarding messaging and sequences to convert sign-ups to paid.
• Build tracking and reporting infrastructure for campaigns and budgets.
• Maintain CRM hygiene, routing rules, and integrated marketing tech stack.
• Optimize landing pages and campaigns through test-and-learn.
• Qualify and score leads to identify product-qualified leads and hand off to sales when appropriate.
• Collaborate with content, brand, and product to align campaigns with buyer personas.

Skills

B2B SaaS demand generation

People management

MarTech stack

HubSpot

AI in demand gen

Analytics

Communication

Tools

HubSpot

Amplitude

CMS platforms

SEO tools

Job description

BriefCatch, a fast-growing AI-powered legal writing tool, is seeking a Director of Growth Marketing to scale demand generation for a PLG-driven funnel. You’ll own multi-channel campaigns, activation, onboarding, and CRM/MarTech operations, reporting to the CMO.

You’ll lead a small team, partner with content, brand, sales, and product, and drive data-informed decisions to optimize CAC payback and pipeline growth.