Growth Marketing Director — Openings & Conversions

Biscuit Belly; Louisville (KY); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Vision & dental insurance

20 days PTO

Hybrid on-site + remote

Job summary

Biscuit Belly is seeking a Marketing Director to own strategy and hands-on execution for conversions and openings. You will learn both Biscuit Belly and Maple Street Biscuit Company brands, build the multi-year marketing plan, and lead a small team to drive traffic, guest counts, and profitability.

You will partner with Operations and franchising partners, manage budgets, measure results, and own the brand book as the company scales.

Qualifications

• 6–8 years of marketing experience, including leading people or agency partners.
• Strong understanding of restaurant guests and hospitality.
• Experience setting and executing a marketing strategy with a small team.
• Experience with franchise marketing, loyalty, CRM, app, or delivery is a plus.

Responsibilities

• Lead marketing for conversions and openings, from pre-opening buzz through the first year.
• Ensure accurate presence on Google, Yelp, Apple Maps, social, and website, with pre-opening paid social.
• Lead franchise openings through opening day and remain a resource for franchise partners.
• Build and own the opening playbook for smoother launches.

Skills

Marketing leadership

Restaurant marketing

Strategy development

Budgeting

Team leadership

Job description

Biscuit Belly is seeking a Marketing Director to own strategy and hands-on execution for conversions and openings. You will learn both Biscuit Belly and Maple Street Biscuit Company brands, build the multi-year marketing plan, and lead a small team to drive traffic, guest counts, and profitability.

You will partner with Operations and franchising partners, manage budgets, measure results, and own the brand book as the company scales.