Growth Marketing Director: Lead Gen & Social Strategy

Inspectorio; Minneapolis (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

INSPECTORIO is seeking a Marketing Lead in Minneapolis to plan and execute brand campaigns, drive lead generation, and manage social strategy across Google, LinkedIn, and Twitter. You will collaborate with designers and cross-functional teams to produce compelling content and optimize performance.

The ideal candidate has 5+ years of direct marketing experience, a track record of turning strategy into qualified leads, strong analytical skills, and proficiency with HubSpot, Google AdWords, and

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years in marketing strategy development and execution.
• Proven ability to translate strategy into qualified leads.
• Strong communication and analytical skills.
• Experience with Google AdWords, LinkedIn, HubSpot.

Responsibilities

• Plan the brand’s platform, partnerships, activities, and campaigns that leverage Lead Generation.
• Develop social strategy and editorial calendars for brand campaigns across all social media platforms and owned channels (emphasis in Google, LinkedIn, and Twitter).
• Coordinate the development of compelling organic content to engage targeted consumer groups.
• Lead creative content development with designers and cross-functional teams to create multimedia content.
• Monitor social media daily and engage in conversations on behalf of the brand; collaborate to craft responses.
• Create weekly, monthly and quarterly reports on social media activities based on KPI's focused on Lead Generation.
• Identify emerging social channels and influencers while maintaining partnerships with existing channels.
• Maintain proposal and presentation templates.
• Act as a Project Manager Leader and CRM power user in HUBSPOT.

Skills

Marketing strategy

Lead generation

Analytics

Communication

Independent work

Education

Bachelor's Degree

Tools

HubSpot

Google AdWords

LinkedIn Ads

Job description

INSPECTORIO is seeking a Marketing Lead in Minneapolis to plan and execute brand campaigns, drive lead generation, and manage social strategy across Google, LinkedIn, and Twitter. You will collaborate with designers and cross-functional teams to produce compelling content and optimize performance.

The ideal candidate has 5+ years of direct marketing experience, a track record of turning strategy into qualified leads, strong analytical skills, and proficiency with HubSpot, Google AdWords, and