Director of Marketing - SaaS

SmartRecruiters, Inc.; Minneapolis (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

INSPECTORIO is seeking a Marketing Lead in Minneapolis to plan and execute brand campaigns, drive lead generation, and manage social strategy across Google, LinkedIn, and Twitter. You will collaborate with designers and cross-functional teams to produce compelling content and optimize performance.

The ideal candidate has 5+ years of direct marketing experience, a track record of turning strategy into qualified leads, strong analytical skills, and proficiency with HubSpot, Google AdWords, and

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years in marketing strategy development and execution.
• Proven ability to translate strategy into qualified leads.
• Strong communication and analytical skills.
• Experience with Google AdWords, LinkedIn, HubSpot.

Responsibilities

• Plan the brand’s platform, partnerships, activities, and campaigns that leverage Lead Generation.
• Develop social strategy and editorial calendars for brand campaigns across all social media platforms and owned channels (emphasis in Google, LinkedIn, and Twitter).
• Coordinate the development of compelling organic content to engage targeted consumer groups.
• Lead creative content development with designers and cross-functional teams to create multimedia content.
• Monitor social media daily and engage in conversations on behalf of the brand; collaborate to craft responses.
• Create weekly, monthly and quarterly reports on social media activities based on KPI's focused on Lead Generation.
• Identify emerging social channels and influencers while maintaining partnerships with existing channels.
• Maintain proposal and presentation templates.
• Act as a Project Manager Leader and CRM power user in HUBSPOT.

Skills

Marketing strategy

Lead generation

Analytics

Communication

Independent work

Education

Bachelor's Degree

Tools

HubSpot

Google AdWords

LinkedIn Ads

Job description

INSPECTORIO is a supplier compliance verification platform that brings transparency to the global supply chain. The INSPECTORIO platform has pioneered the use of mobile technologies that streamline the quality inspection process and increases accountability of the different actors in the supply chain. Backed by Target and Techstars, INSPECTORIO is looking for team members that are ready to disrupt an entire industry.

Job Description

• Plan the brand’s platform, partnerships, activities, and campaigns that leverage Lead Generation
• Develop social strategy and editorial calendars for brand campaigns across all social media platforms and owned channels (emphasis in Google, LinkedIn, and Twitter.)
• Coordinate the development of compelling organic content to engage targeted consumer groups
• Lead creative content development in conjunction with designers; Work with cross-functional teams to estimate, source and create multimedia content for the brand’s social media platforms
• Monitor social media on a daily basis and engage in conversations on behalf of the brand when appropriate, collaborating with internal teams to craft responses when necessary
• Create weekly, monthly and quarterly reports on social media activities, based on KPI´s mostly focused on Lead Generation, to show progress and communicate insights that will help shape marketing strategies and campaigns
• Identify emerging social channels and influencers while maintaining partnerships with existing channels and partners
• Maintain proposal and presentation templates
• Act as a Project Manager Leader and CRM power user in HUBSPOT

Qualifications

• Bachelor’s Degree
• Previous Direct Marketing experience preferred
• 5+ years developing and executing marketing strategies
• Proven ability to execute strategic marketing plans with high attention to detail.
• Ability to translate marketing strategy and business objectives into Qualified Leads
• Works independently with minimal direction.
• Results driven. Demonstrated ability to manage and prioritize deliverables.
• Strong communication skills (written and verbal).
• Strong analytic skills. Comfortable navigating through a lot of data and creating usable quantitative (KPI´s and Metrics) reports.
• Experience with Google Ad Words, LinkedIn, Hubspot.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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