Growth Marketing Director: Integrated Strategy & Demand

JCB North America; San Antonio (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan

Paid time off

Paid holidays

Job summary

JCB North America in San Antonio, TX seeks a seasoned marketing leader to join our team. You will develop and deploy measurable, strategic marketing activities to grow awareness and demand for the JCB Brand, working with cross‑functional teams to align with NA business objectives.

The role emphasizes lifecycle management, CRM and marketing automation, digital strategy, and performance measurement through dashboards, with a focus on retail growth and market share.

Qualifications

• Bachelor’s degree in marketing, communications or related field; postgraduate in General Business or Marketing preferred.
• Minimum seven years’ experience in business management roles; industry experience a plus.
• Strong knowledge of digital and traditional media with ability to develop new strategies to reach and influence customers.
• Experience leading transformational projects and developing high‑performing teams.
• Proven success in launching new products and/or services into new and existing markets.

Responsibilities

• Collaborate with Vice President of Marketing to establish centers of expertise across the Marketing Team including CRM/Customer Lifecycle Management, Demand Generation and Content Generation.
• Utilize CRM systems, SEO/SEM, marketing automation, and analytics tools to track key initiatives effectiveness and inform key stakeholders.
• Lead Monthly GTM Cycle and ensure tight execution of the plan and cohesion with Commercial and Product marketing teams.
• Develop and implement processes to improve team productivity and speed to market.
• Lead Strategic Growth Initiatives and ensure tight execution of the plan across Marketing, Commercial/Sales, Network Development and other key stakeholders.
• Demonstrate a relentless focus on retail and Market Share performance through marketing tools and dashboard management.
• Work with Global team on lifecycle management, CRM and Marketing Automation to retain and conquer customers.
• Develop and oversee a digital and web‑based marketing strategy and ongoing maintenance program.
• Be the central architect in designing a digital marketing system that can support Dynamic Creative Optimization paid media.
• Develop and track metrics to evaluate and report on effectiveness of marketing activities; own the Marketing Performance Dashboard.
• Develop tailored content for presentations that highlight the value proposition of the JCB solution.
• Other duties as assigned.

Skills

Challenger Mindset

Budgeting

Planning

Collaboration

Salesforce

Eloqua

Optimizely

Data-driven decision-making

Education

Bachelor's degree in Marketing

Tools

Salesforce

Eloqua Marketing Automation

Optimizely CMS

Job description

JCB North America in San Antonio, TX seeks a seasoned marketing leader to join our team. You will develop and deploy measurable, strategic marketing activities to grow awareness and demand for the JCB Brand, working with cross‑functional teams to align with NA business objectives.

The role emphasizes lifecycle management, CRM and marketing automation, digital strategy, and performance measurement through dashboards, with a focus on retail growth and market share.