Growth Marketing Director — Hybrid, Chicago

Minority Professional Network, Inc.; Chicago (IL); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Office lunch and snacks

Excellent medical, dental, vision

401(k) match

Monthly wellness stipend

Parental leave

20 vacation days + reboot days + paid

Birthday off

Job summary

Smokeball is seeking a creative, strategic Director of Marketing in Chicago to lead our marketing function from the ground up, shaping strategy across digital, traditional media, events and lifecycle programs. This role offers the autonomy to experiment with fresh ideas, build scalable campaigns and turn marketing investment into measurable business growth.

This is a hands-on leadership role where you will engage agencies, build your own team as we grow, and collaborate with Product Marketing

Qualifications

• Significant marketing experience in high-growth SaaS, technology, or product-led businesses
• Builder's mentality with ability to create processes, teams and playbooks
• Strong digital marketing expertise including paid acquisition and funnel optimization
• Analytical thinker able to build dashboards, study cohorts, and evaluate attribution
• Experience with product-led growth and customer lifecycle marketing
• Excellent communication and storytelling for distinct customer segments
• Experience managing marketing budgets, agencies and external partners
• Leadership to recruit, mentor and grow a team, plus readiness to execute when needed
• Comfort with ambiguity, moving quickly and owning outcomes

Responsibilities

• Develop and execute integrated marketing plans that build brand awareness and drive customer acquisition
• Identify, test and optimize digital and traditional channels including paid search, social, industry publications and email
• Partner with Product Marketing to translate positioning into campaigns and test messaging for ICPs
• Build lifecycle programs that move customers through acquisition, onboarding, engagement, conversion and retention
• Create dashboards and reporting frameworks to track channel performance, CAC, funnels and ROI
• Lead events and industry marketing (conferences, sponsorships, webinars) with the parent company’s events team
• Collaborate with leadership on joint marketing initiatives to expand reach in the legal industry
• Manage marketing budgets, select and manage agencies, and recruit and lead a high-performing team
• Foster a culture of continuous testing using customer insights to guide investment decisions

Skills

SaaS marketing

Product-led growth

Digital marketing

Marketing analytics

Leadership

Campaign management

Budget management

Storytelling

Team building

Ambiguity tolerance

Job description

Smokeball is seeking a creative, strategic Director of Marketing in Chicago to lead our marketing function from the ground up, shaping strategy across digital, traditional media, events and lifecycle programs. This role offers the autonomy to experiment with fresh ideas, build scalable campaigns and turn marketing investment into measurable business growth.

This is a hands-on leadership role where you will engage agencies, build your own team as we grow, and collaborate with Product Marketing