Growth‑Focused Marketing Director (Hybrid, Chicago)

Smokeball - Legal Software; Chicago (IL); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

SWAG

Job summary

Smokeball is seeking a Director of Marketing to build and scale a strategic marketing function. You will own strategy and execution across digital channels, traditional media, events, and lifecycle programs, partnering with Product Marketing and global teams.

This hybrid role is based in Chicago, IL, with in-office days on Wednesdays and Thursdays. You will lead in shaping campaigns, building a team, and driving measurable growth from day one in a fast-paced environment.

Qualifications

• Significant marketing experience in high-growth SaaS or tech businesses.
• Builder mentality with ability to create processes, teams, and playbooks.
• Strong digital marketing expertise: paid acquisition, campaign management, funnel optimization.
• Analytical with dashboards, cohorts, and attribution.
• Experience with product-led growth and lifecycle marketing.
• Excellent communication and storytelling for multiple customer segments.
• Experience managing budgets, agencies, and cross-functional initiatives.
• Leadership to recruit and mentor a team; hands-on when needed.
• Comfort with ambiguity and fast-moving environments.

Responsibilities

• Develop and execute integrated marketing plans to build brand awareness and acquire customers.
• Identify, test, and optimize paid and traditional channels including search, social, and email.
• Collaborate with Product Marketing to turn positioning into campaigns and test messaging for ICPs.
• Build lifecycle programs guiding customers from acquisition to retention.
• Create dashboards and reporting to track channel performance and ROI.
• Lead events and industry marketing in collaboration with the parent company’s events team.
• Collaborate with leadership on joint marketing initiatives to expand reach in the legal industry.
• Manage budgets, select agencies, and recruit/lead a high-performing team.
• Foster a culture of continuous testing using data-driven decisions.

Job description

Smokeball is seeking a Director of Marketing to build and scale a strategic marketing function. You will own strategy and execution across digital channels, traditional media, events, and lifecycle programs, partnering with Product Marketing and global teams.

This hybrid role is based in Chicago, IL, with in-office days on Wednesdays and Thursdays. You will lead in shaping campaigns, building a team, and driving measurable growth from day one in a fast-paced environment.