Growth Marketing Director – Digital Health & MedTech

Empatica; Boston (MA); Presencial; USD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

Employee stock options

Flexible working hours

Lunch program

Descripción de la vacante

Empatica, a full-stack digital healthcare company, seeks a Marketing Director to own the US strategy end to end and drive growth. You’ll lead a team and budget, build a data-driven demand engine across B2B, B2C, and patient-facing segments, and work closely with Sales, Product, and Clinical teams.

You’ll oversee the marketing tech stack, CRO, and content that translates clinical evidence into trusted clinician and patient communications, while advancing our market presence.

Formación

• 8+ years in marketing with a track record in growth and demand generation.
• Experience building organic growth engines across SEO, content, and thought leadership.
• Proven ability to lead cross-functional teams and manage budgets in a tech/healthcare context.
• Strong data-driven mindset with comfort in measuring performance and ROI.
• Excellent written and spoken English with stakeholder management skills.

Responsabilidades

• Develop and implement comprehensive marketing strategies for US growth, including organic and paid initiatives.
• Own the demand generation engine end to end—lead gen, ABM, lifecycle marketing, and nurture programs.
• Build the organic growth engine across SEO, content, and thought leadership to earn clinician and partner trust.
• Oversee marketing tech stack and website performance, driving CRO and automation (Salesforce, HubSpot, Pardot).
• Lead market research, analyze data, and translate insights into action; manage team objectives.
• Collaborate with Product, Sales, and Clinical teams to align go-to-market efforts.

Conocimientos

Growth marketing

Demand generation

Team leadership

Analytics

B2B marketing

Content marketing

SEO content

Herramientas

Salesforce

HubSpot

Pardot

Google Analytics

Descripción del empleo

Empatica, a full-stack digital healthcare company, seeks a Marketing Director to own the US strategy end to end and drive growth. You’ll lead a team and budget, build a data-driven demand engine across B2B, B2C, and patient-facing segments, and work closely with Sales, Product, and Clinical teams.

You’ll oversee the marketing tech stack, CRO, and content that translates clinical evidence into trusted clinician and patient communications, while advancing our market presence.