Growth Marketing Director - B2B SaaS & PLG

Coinscapture; United States; Hybrid; USD 142,000 - 247,000; Full time

Benefits offered by this job

Awesome technology

Top-talent peers

100% sponsored medical, dental, and v​

HSA company contribution

Matching 401k program

Robust vacation & wellness policy

Annual development stipend

Catered lunches or a food stipend

Job summary

Cloudinary is seeking a Director of Digital Marketing to lead the integrated Growth Marketing engine across self-service motions. You will own growth, drive demand, improve conversion, and translate investment into revenue and pipeline outcomes.

Working with Product, Data, RevOps, Sales, Web, Content, Design, and Finance, you will set the growth system and operating cadence for a lean team. This builder-leader role requires hands-on performance marketing, SEO, AI discovery, lifecycle

Qualifications

• 10+ years in B2B SaaS growth, demand generation, PLG or performance marketing

Responsibilities

• Own Growth Marketing strategy and execution across self-service PLG funnel, from acquisition through pipeline and accounts.
• Set the growth portfolio: budget, talent and experimentation for paid, SEO, AI discovery, content, CRO and lifecycle campaigns.
• Build and scale owned acquisition assets: programmatic content, free tools, guides, glossaries, landing pages.
• Lead an evidence-led experimentation program with hypotheses, success criteria and rapid decisionmaking.
• Own performance visibility with Data, RevOps, Product and Sales; maintain funnel definitions and attribution rules.

Skills

Growth strategy

Demand generation

PLG

Performance marketing

Analytics

Cross-functional leadership

Education

Bachelor's degree or relevant field

Tools

SEO tools

Marketing automation

Analytics platforms

Job description

Cloudinary is seeking a Director of Digital Marketing to lead the integrated Growth Marketing engine across self-service motions. You will own growth, drive demand, improve conversion, and translate investment into revenue and pipeline outcomes.

Working with Product, Data, RevOps, Sales, Web, Content, Design, and Finance, you will set the growth system and operating cadence for a lean team. This builder-leader role requires hands-on performance marketing, SEO, AI discovery, lifecycle