Growth Marketing Director - AI-Driven Demand Gen Leader

Crunchtime; Boston (KY); On-site; USD 180,000 - 230,000; Full time

Job summary

Crunchtime is seeking a strategic, highly technical Senior Director of Demand Generation to modernize our B2B marketing at scale. You will lead Demand Gen, Marketing Ops, and Digital Marketing, partnering with Sales, Revenue Ops, Product Marketing, Brand Marketing and leadership to attract, engage, and convert prospects.

The ideal candidate is a revenue marketer with a technologist's mindset, eager to leverage AI, automation, data, and new technologies to transform how marketing operates and to

Qualifications

• 7-10+ years of progressive B2B SaaS marketing experience.
• 5+ years leading multi-functional teams.
• Deep expertise with modern marketing platforms, CRM systems, marketing automation, analytics, and attribution.
• Hands-on experience evaluating and implementing AI technologies within marketing organizations.

Responsibilities

• Own the global demand generation strategy across inbound, outbound, digital and ABM.
• Lead the overall digital marketing strategy across paid media, SEO/SEM, website optimization, and analytics.
• Develop and execute Crunchtime's marketing technology roadmap with AI integration.
• Build dashboards and executive reporting to provide actionable business insights.

Skills

Demand generation

Marketing operations

Digital marketing

AI technologies

Leadership

Analytics

Tools

CRM systems

Marketing automation

Analytics tools

AI tech

Job description

Crunchtime is seeking a strategic, highly technical Senior Director of Demand Generation to modernize our B2B marketing at scale. You will lead Demand Gen, Marketing Ops, and Digital Marketing, partnering with Sales, Revenue Ops, Product Marketing, Brand Marketing and leadership to attract, engage, and convert prospects.

The ideal candidate is a revenue marketer with a technologist's mindset, eager to leverage AI, automation, data, and new technologies to transform how marketing operates and to