Growth Marketing Analytics & Tracking Lead

Mile Marker; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Mile Marker is looking for a Manager, Marketing Measurement & Analytics to own tracking, conversions, and data connections for growth campaigns. You’ll work on a senior, client‑facing team, reporting to the VP of Innovation & Strategy, on projects across DTC and enterprise brands.

You’ll build tracking systems, audit setups, and ensure data accuracy while collaborating with planning, media, and development teams. Hybrid in NYC or SF is supported.

Qualifications

• 2–3 years of hands‑on experience in digital analytics, tracking implementation or marketing operations.
• Working experience with Google Tag Manager and GA4: built and debugged tags and events.
• Familiarity with conversion tracking on at least one major ad platform (Google Ads, Meta or similar).
• Clear written communication and comfort explaining technical topics to non‑technical teammates.
• Curiosity, ownership, and a desire to grow in a fast‑paced agency environment.

Responsibilities

• Build and update Google Tag Manager tags, triggers and variables, and configure GA4 events and conversions.
• Configure and test conversion tracking for Google Ads, Meta, Microsoft and other platforms.
• Test every change before it goes live, and investigate when numbers don't match between GA4 and ad platforms.
• Help translate campaign KPIs into tracking requirements, working with our planning and media teams.
• Apply campaign naming and UTM standards across client accounts.
• Join client calls, prepare clear instructions for client developers, and follow changes through to completion.
• Keep each client's tracking documented so the whole team can rely on it.

Skills

Digital analytics

Tag Manager

GA4

Google Ads

Tools

Google Tag Manager

GA4

Google Ads

Job description

Mile Marker is looking for a Manager, Marketing Measurement & Analytics to own tracking, conversions, and data connections for growth campaigns. You’ll work on a senior, client‑facing team, reporting to the VP of Innovation & Strategy, on projects across DTC and enterprise brands.

You’ll build tracking systems, audit setups, and ensure data accuracy while collaborating with planning, media, and development teams. Hybrid in NYC or SF is supported.