Senior Director, Brand Marketing | Growth & Storytelling Leader

Clear Choice; Chicago (IL); On-site; USD 190,000 - 225,000; Full time

Benefits offered by this job

Bonus incentives

401(k) with match

Paid time off

Job summary

The Aspen Group (TAG) is seeking a Senior Director, Brand Marketing to lead the development and execution of integrated brand campaigns, defining strategy, positioning, and messaging across channels. You will elevate brand awareness and market share while aligning with executive goals.

Responsibilities include multi-channel campaign leadership, voice consistency, cross-functional collaboration, and team mentorship; shaping content for launches, measuring KPIs, and optimizing ROI in a fast-paced

Qualifications

• Bachelors degree in marketing, business, communications or related field.
• 10+ years of brand marketing experience with successful campaigns.
• Strong understanding of consumer behavior, segmentation and positioning.
• Expertise in multi-channel campaigns including digital, social, traditional media and events.
• Excellent leadership with ability to inspire cross-functional teams.

Responsibilities

• Develop and lead the overall brand strategy to strengthen market positioning.
• Oversee planning and execution of multi-channel campaigns across channels.
• Define brand voice and visual identity for consistency.
• Collaborate with creative, product, sales and customer experience teams.
• Conduct market research and analyze insights to identify growth opportunities.
• Manage and mentor brand marketing professionals and foster high performance.
• Create compelling brand narratives for launches and initiatives.
• Lead content strategies to support campaigns and engagement.
• Monitor KPIs: awareness, engagement, conversion and ROI.
• Manage the brand marketing budget and agency partnerships.

Skills

Brand marketing

Campaign management

Team leadership

Data analysis

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

The Aspen Group (TAG) is seeking a Senior Director, Brand Marketing to lead the development and execution of integrated brand campaigns, defining strategy, positioning, and messaging across channels. You will elevate brand awareness and market share while aligning with executive goals.

Responsibilities include multi-channel campaign leadership, voice consistency, cross-functional collaboration, and team mentorship; shaping content for launches, measuring KPIs, and optimizing ROI in a fast-paced