Analytics-Driven Paid Media Strategist

0507 Team TAG Services, LLC; United States; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental coverage

Vision care

401(k) with match

Job summary

The Aspen Group (TAG) seeks a curious, analytical paid media professional to manage and optimize large-scale performance marketing across paid search, paid social, and other channels. You will work with internal teams, agencies, and analytics partners to connect data, explain why performance changes occur, and drive business outcomes.

Ideal candidates move beyond reports, own outcomes, and continuously identify opportunities to improve processes, budgets, and measurement.

Qualifications

• Experience in paid search, paid social, or other performance marketing disciplines.
• Strong analytical instincts working with large datasets.
• Ability to connect data from multiple sources and explain drivers.
• Ownership mindset and accountability.
• Curiosity and desire to understand how and why things work.
• Excellent written and verbal communication.
• Ability to challenge assumptions and provide independent viewpoints.

Responsibilities

• Support day-to-day management of paid search, paid social, and other channels.
• Analyze performance across the full customer funnel.
• Investigate performance changes using multiple signals.
• Translate data into actionable recommendations.
• Develop budget, channel mix, testing, and measurement strategies.
• Collaborate with media agencies while owning performance.
• Communicate findings to technical and non-technical stakeholders.

Skills

Paid search

Paid social

Performance marketing

Analytical thinking

Cross-functional collaboration

Tools

Google Ads

Microsoft Advertising

Meta Ads

CRM data analysis

Job description

The Aspen Group (TAG) seeks a curious, analytical paid media professional to manage and optimize large-scale performance marketing across paid search, paid social, and other channels. You will work with internal teams, agencies, and analytics partners to connect data, explain why performance changes occur, and drive business outcomes.

Ideal candidates move beyond reports, own outcomes, and continuously identify opportunities to improve processes, budgets, and measurement.