Growth Marketing Analytics & CRM Specialist

Hamilton Robotics; Franklin (MA); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off

401k and tuition reimbursement

Job summary

Hamilton Robotics in Franklin, Massachusetts, is seeking a Marketing Analytics, CRM, and Digital Specialist to oversee the health and performance of its digital ecosystem. This role will focus on executing multi-channel lead generation campaigns and managing the company’s CRM system (HubSpot) to maintain data integrity and gather actionable insights.

The ideal candidate should have a strong background in marketing analytics with at least 6 years of experience, excellent organizational skills, and knowledge of digital marketing tools and trends. A competitive compensation package and various benefits are offered.

Qualifications

• Proven track record of managing the marketing-to-sales funnel.
• Deep knowledge of SEO, SEM, and CRO best practices.
• Hands-on experience with digital analytics platforms.

Responsibilities

• Develop multi-channel lead generation campaigns to fuel the sales pipeline.
• Act as global owner for HubSpot, ensuring data integrity.
• Manage all data reporting for marketing campaigns and websites.

Skills

Expert-level proficiency in CRM and marketing automation tools (HubSpot)

SEO, SEM, and conversion rate optimization (CRO) best practices

Excellent verbal and written communication skills

Excellent organizational skills

Education

Bachelor’s degree in Marketing, Communications, Data Science, or a related field

Minimum of 6 years in B2B marketing environment

Tools

HubSpot

Microsoft Office Suite

Adobe Creative Suite

Job description

Hamilton Robotics in Franklin, Massachusetts, is seeking a Marketing Analytics, CRM, and Digital Specialist to oversee the health and performance of its digital ecosystem. This role will focus on executing multi-channel lead generation campaigns and managing the company’s CRM system (HubSpot) to maintain data integrity and gather actionable insights.

The ideal candidate should have a strong background in marketing analytics with at least 6 years of experience, excellent organizational skills, and knowledge of digital marketing tools and trends. A competitive compensation package and various benefits are offered.