Growth Marketing Analytics Consultant

McKinsey & Company; Seattle (WA); On-site; USD 101,000 - 123,000; Full time

Benefits offered by this job

World-class benefits

Global community

Competitive salary

Job summary

McKinsey & Company’s Growth, Marketing & Sales Practice in North America seeks a data analytics professional to collaborate with clients on marketing optimization, pricing, promotions and analytic transformation. You will shape data-driven strategies across consumer and B2B contexts, guiding teams to apply advanced analytics and modeling techniques for decision making.

As a core member, you will develop knowledge assets, lead problem solving from data findings, and contribute to building

Qualifications

• Undergraduate degree in computer science, machine learning, applied statistics, mathematics, engineering, artificial intelligence, or a related field
• Strong academic qualifications, including advanced understanding/coursework in database management and math (linear, algebra, calculus)
• Emerging knowledge in statistical data analysis and data mining packages (e.g., R, SAS, SPSS, Alteryx, MatLab, STATA, Excel)
• Emerging knowledge of data management tools including SQL/RDBMS, NoSQL (e.g. MongoDB), Hadoop and/or other big data technologies
• Programming skills in at least one of the following - Python, R, and/or Java
• Emerging knowledge in linking multiple data platforms (social media, open, etc.) and with data visualization tools (e.g., Tableau)
• Intellectual curiosity, along with excellent problem‑solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions
• Ability to independently own database development and decisions, balancing demands and deadlines
• Exceptional time management to meet your responsibilities in a complex and largely autonomous work environment
• Willingness to travel up to 80%; ability to travel to and work in varying environments that may be challenging and/or not accessible (e.g., factories, hospitals, mines)
• Ability to work or attend meetings outside of traditional business hours or take on projects with limited or no notice at times
• Strong communication skills, both verbal and written, in English and local office language(s), with the ability to adjust your style to suit different perspectives and seniority levels

Responsibilities

• Collaborate with colleagues and clients to create new strategies across a wide platform of projects, from customer life-cycle management, MROI, pricing and promotions, marketing mix modeling, to analytic transformation.
• Help to expand analytics capabilities and architect new strategies and applications within a dynamic innovative organization.
• Shape the future of what data-driven organizations look like, drive processes for extracting and using that data in creative ways and create new lines of thinking within an infinite number of clients and situations, with an eye on optimizing every aspect of our clients' marketing practices.

Skills

Python

R

Java

SQL

Tableau

Data visualization

Education

Bachelor’s degree in CS/ML/Statistics/Engineering

Tools

Tableau

Hadoop

NoSQL

Excel

MatLab

Job description

McKinsey & Company’s Growth, Marketing & Sales Practice in North America seeks a data analytics professional to collaborate with clients on marketing optimization, pricing, promotions and analytic transformation. You will shape data-driven strategies across consumer and B2B contexts, guiding teams to apply advanced analytics and modeling techniques for decision making.

As a core member, you will develop knowledge assets, lead problem solving from data findings, and contribute to building