Growth Marketer (Creator & Performance Specialist)

Unpack Holdings Limited; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Unpack Holdings Limited is seeking a data-driven Growth Marketer who treats creators as a high-velocity performance channel to fuel hyper-growth, user acquisition, and revenue. You’ll own end-to-end growth loops, CRO, attribution analyses, and creator incentives, collaborating with product and engineering to embed growth into the platform and scale dozens of campaigns with precision and discipline.

A strong analytics background with GA, Mixpanel, Amplitude, or CRM tracking is essential to move

Qualifications

• Proven experience running performance marketing or growth campaigns leveraging creators, affiliates, or influencers.
• Strong data-driven approach with the ability to turn insights into scalable growth loops.
• Experience designing CRO strategies, CRO tests, and attribution models.

Responsibilities

• Design, execute, and scale creator-led marketing campaigns with focus on ROAS, CAC, and retention.
• Optimize landing pages, onboarding flows, and referral hooks to improve conversions.
• Track, analyze, and report on campaign performance and attribution.
• Structure performance-based compensation models and creator incentives.
• Build scalable CRM pipelines and automated workflows for multiple campaigns.
• Collaborate with Product and Engineering to embed growth loops in the platform.

Skills

Growth marketing

Performance marketing

A/B testing

Analytics

Creator/influencer marketing

CRM workflows

Tools

Google Analytics

Mixpanel

Amplitude

CRM software

Job description

The Mission

We are looking for a data-driven Growth Marketer who views creators not just as a brand awareness tool, but as a high-velocity performance marketing channel.

Your mission is to weaponize our creator ecosystem to drive hyper-growth, user acquisition, and measurable revenue. This is not a traditional PR or talent management role; you will combine performance analytics, conversion rate optimization (CRO), and strategic relationship-building to build scalable acquisition loops. You are equally comfortable diving deep into data attribution models, A/B testing referral incentives, and speaking the language of gaming and streaming creators to unlock their audience’s potential.

We value execution, a scientific approach to growth, and absolute ownership. If you know how to turn creator traffic into sustainable, long-term user retention, we want you on our team.

Key Responsibilities

• Performance-Driven Growth Strategy: Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention.
• Funnel Optimization & A/B Testing: Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user.
• Data Analytics & Attribution: Track, analyze, and report on campaign performance. Dive into attribution data to figure out which creators, platforms, and content formats drive the highest LTV (Lifetime Value) users.
• Creator Incentive Architecture: Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards that incentivize creators to actively promote our platform.
• Scalable Campaign Operations: Move away from manual one-off deals. Build systems, automated workflows, and CRM pipelines that allow us to manage and track dozens of creator growth campaigns simultaneously.
• Cross-Functional Collaboration: Partner with the Product and Engineering teams to build growth loops directly into the product (e.g., custom referral tools, creator-specific perks).

The Growth Mindset: Proven experience running performance marketing or growth campaigns—specifically leveraging creators, affiliates, or influencers to hit hard acquisition targets.

Data & Analytics Rigor: Highly proficient with growth analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, or CRM tracking software). You live in spreadsheets and make decisions based on data, not gut feelings.

Conversion Rate Expertise: Strong understanding of consumer behavior, funnel mechanics, landing page optimization, and growth loops.

Cultural Fluency: A deep understanding of modern creator dynamics, streaming platforms (Twitch, YouTube, Kick), gaming/eSports culture, or Web3 communities.

High Operational Discipline: Ability to run a structured, highly organized marketing pipeline without letting details slip through the cracks.

Preferred Qualifications

• Experience working with performance-based affiliate networks or influencer marketing platforms.
• Experience in gaming, gambling, entertainment, or highly viral consumer-facing digital products.
• Understanding of paid acquisition (Meta, Google, TikTok Ads) and how it can be used to amplify organic creator content.

Why Join Us? (Benefits)

• High-Impact Ownership: You’ll play a direct role in helping creators grow while influencing the underlying strategy behind a rapidly expanding creator ecosystem.
• Work at the Center of the Creator Economy: Collaborate daily with creators, communities, and internal teams that are actively shaping the future of digital entertainment and online engagement.
• Freedom to Execute: We value initiative and trust people to own outcomes. You’ll have the complete autonomy to identify opportunities, solve problems, and drive improvements.
• Build Alongside Ambitious Teammates: Join a distributed team that values curiosity, speed, and continuous improvement. We move quickly, support each other, and focus relentlessly on execution.
• Long-Term Growth: As the company scales, there will be significant opportunities to expand your scope, develop new skills, and grow your career with us.