Growth Marketer

Freelancingforgood; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

Join a mission-driven organization as a Growth Marketer, where you'll lead initiatives to enhance growth channels and promote effective giving. This remote position offers the opportunity to collaborate closely with the Chief Growth Officer and make a significant impact in global philanthropy.

Qualifications

• Demonstrated results in growth marketing.
• Experience with marketing tools and platforms.
• Ability to execute campaigns from idea to measurable impact.

Responsibilities

• Design and execute growth experiments across multiple channels.
• Analyze conversion data and implement actionable changes.
• Build landing pages and optimize marketing funnels.

Skills

Analytical skills

Campaign ideation

Digital marketing

Growth initiatives

Data-driven decision-making

Collaboration

Education

2-7+ years of experience

Tools

Google Analytics

Facebook Ads

CRM systems (ideally HubSpot)

Job description

Giving What We Can is looking for a Growth Marketer to join their team.

Overview

• Full-time position
• Language: English
• Location: Anywhere (Remote)
• Salary: $50,000 – $90,000 per year (depending on experience level and location)
• Applications closing: 19th June

Job Description

Help transform global philanthropy and make a significant impact by joining Giving What We Can (GWWC) as our Growth Marketer.

As our Growth Marketer, you’ll be a swiss-army knife for growth initiatives—a strategic thinker with exceptional execution skills who can take projects from idea to measurable impact. You’ll focus on building and optimising scalable growth channels that will help us reach audiences beyond the effective altruism community while maintaining our high standards for effective giving.

Working directly with our Chief Growth Officer, you’ll have significant autonomy to identify opportunities, design experiments, and build the systems needed to scale our pledge growth. This role is perfect for someone who enjoys wearing multiple hats and has a track record of driving measurable growth through data-driven experimentation. If you’re a proven and motivated self-starter, this could be your dream job.

Responsibilities

Growth Strategy & Execution (30%)

• Design and execute growth experiments across multiple channels (digital advertising, email marketing, partnerships, content marketing)
• Build and optimise conversion funnels from awareness through to pledge sign-up
• Develop and implement lead generation campaigns targeting new audiences beyond effective altruism
• Create and iterate on tools like variations of our“How Rich Am I?”Calculator to drive traffic and conversions

Analytics & Optimisation (20%)

• Analyse conversion data throughout the pledge funnel and turn insights into actionable improvements
• Establish and monitor key growth metrics and KPIs
• Conduct A/B tests on messaging, landing pages, and conversion flows
• Improve upon and set-up tracking and analytics systems to measure growth initiatives

Technical Implementation (20%)

• Build landing pages, email campaigns, and marketing funnels using modern tools and platforms
• Optimise our newsletter and email marketing to inspire more pledge sign-ups
• Implement and manage marketing automation and CRM workflows
• Work closely with our tech team to enhance product features that drive growth

Channel Development (30%)

• Test and validate new marketing channels for scalability and cost-effectiveness
• Manage paid advertising campaigns across platforms (Google, Meta, LinkedIn, etc.)
• Develop partnerships and integration opportunities that incrementally interest audiences to GWWC and eventually the 10% Pledge
• Create referral and advocacy programs to leverage our existing community

Some projects you might work on

In your first year, you might tackle projects like:

• Lead Generation Campaigns:Build and optimise campaigns targeting new audience segments, and successfully converting them into leads or newsletter subscribers
• Newsletter Optimisation:Redesign and build our newsletter experience to be even more valuable and inspiring, converting more subscribers into pledgers
• Funnel Analytics:Implement comprehensive tracking to understand exactly where we lose potential pledgers and why
• Landing Page Optimisation:Create and test high-converting landing pages for different traffic sources and audiences
• Email Automation:Build sophisticated nurture sequences that guide people from interested to pledging
• Partnership Integrations:Develop growth partnerships with aligned organisations and influencers

Role Requirements

Required Qualities

• 2-7+ years of growth marketing, digital marketing, or similar experience with demonstrated results
• Ability to ideate, build and ship marketing campaigns, growth initiatives and web experiences independently from idea to impact
• Strong analytical skills with experience using data to drive marketing decisions
• Hands-on experience with marketing tools and platforms (Google Analytics, Facebook Ads, email marketing platforms, CRM systems (ideally HubSpot))
• Proven track record of optimising conversion funnels and improving key metrics
• Self-motivated and comfortable taking ownership of projects from start to finish
• Alignment with GWWC’s mission and values around effective giving

Beneficial Experience

• Experience marketing mission-driven products or working in nonprofit/social impact organisations
• Technical skills in HTML/CSS, basic web development, or marketing automation
• Experience with growth experiments and statistical significance testing
• Background in direct response marketing or performance marketing
• Familiarity with the effective altruism community or effective giving concepts
• Experience working in remote, international teams

We encourage you to apply even if you don’t meet all the qualifications listed above.We value strong generalist learners and are happy to consider candidates who bring enthusiasm, alignment with our mission, and a willingness to grow into the role.

Personal Qualities

• Entrepreneurial mindset: Excited about figuring out what works and building it from scratch
• Growth mindset: Adaptable and eager to learn new tools and tactics as needed
• Execution-focused: Prefers building and shipping over endless planning and meetings
• Data-driven: Makes decisions based on evidence and measurement, not assumptions
• Collaborative: Works well in a flat team structure with short feedback loops

How to apply?

Here’s a summary of the application process for a successful candidate:

1. Complete theapplication formby June 19th, 2025
2. A short call with Max (Chief Growth Officer (CGO))
3. Complete a paid work test designed to evaluate key skills for the role
4. Interview with Max (CGO)
5. Interview with James Rayton (Head of Community & Partnerships)
6. Short interviews with Luke Moore (Partnerships Manager), Alana Horowitz Friedman (Content Lead) and James Steijger (COO)
7. Reference checks
8. Potentially, participate in a one-day (8-hour-long) paid work trial to allow you and us to see what it would be like if you worked at GWWC. You’ll be able to meet the team and work closely with Max.
9. Final interview with Sjir (CEO)
10. Receive an employment offer!