Growth Marketer

Good Moose; New York (NY); Remote; USD 60,000 - 120,000; Full time

Job summary

Good Moose, a vibrant growth marketing agency, seeks a Growth Marketer to enhance brand strategies and optimize digital campaigns. This remote-first role offers a collaborative environment for individuals passionate about media management and client success, ensuring direct impact on client growth through innovative practices.

Benefits

Health Care (Medical, Dental, Vision)

Paid Time Off and Company Paid Holidays

Flex Fridays

401K Retirement Plan with Company Match

Paid Parental Leave

Commuter Benefits

Mental Health - TalkSpace Membership

In office lunch

Qualifications

• 2-7 years of experience in digital media planning and execution (paid search and social).
• Strong experience with data analytics and visualizing insights for clients.
• Experience in direct response and full funnel marketing strategies.

Responsibilities

• Lead and manage digital media campaigns, ensuring optimal setup and performance.
• Serve as main client contact and manage project deliverables with the internal team.
• Drive performance improvements through strategic analysis and recommendations.

Skills

Media Planning

Digital Media Management

Analytical Ability

Client Communication

Attention to Detail

Tools

Google Ads

Facebook Ads

Shopify

Google Data Studio

Tableau

Job description

Good Moose is an independent boutique Growth Marketing Agency based in New York, partnering with brands of all growth stages, from startups to established market leaders. We help brands to launch, grow, and scale sustainably. Our team combines hands-on media platform experience with high expertise across creative, analytics, and retention. We leverage data to feed all our processes through measurement, automation, segmentation, attribution, and incrementally, feeding thoughtful, powerful, and efficient strategies that help brands to grow in a profitable way.

In this remote-first role, you'll be a part of a growing media team that primarily focuses on driving conversions and revenue, but also helps define a full-funnel marketing approach as needed for various clients. In this position, you will gain unparalleled exposure to the entire brand process, from pre-launch to scaling, and build extensive knowledge of best practices in the media industry. We are a dedicated team, passionate about the work we do, how we do it, and who we do it for, and we are looking for a Growth Marketer (Title TBD, based on experience) to work and grow with us.

Responsibilities:

• Digital Media Management & Execution: Lead, oversee and support best-in-class campaign setups, optimizations, creative strategy, reporting, and analysis, focusing on improving results across tactics for specific clients.
• Client Management: Serve as the main point of contact for our client partners. Effectively and efficiently manage day-to-day responsibilities and workflow of client deliverables internally and externally including building decks and client presentations. (This position offers the opportunity to engage and work directly with senior brand leadership to help identify and build exciting growth strategies.)
• Cross-Team Collaboration & Analysis: Manage the internal team on a day-to-day basis to ensure client deliverables and goals are thoroughly met and/or exceeded. Work with the internal team and with our Partner Managers to define a testing agenda and analysis of KPIs in order to improve performance and deliver on revenue goals. Utilize analytics platforms to develop insights and action items intended to improve our clients’ performance.
• Strategic Thinking & Leadership: Continuously think outside of the box to improve performance. You are able to (and understand when to) wear many hats. For example, you can identify and recommend changes to websites and apps that could improve conversion rates and reduce friction on the customer journey. You’re always brainstorming new ways to improve cost per acquisition and revenue numbers for the brands with which you work.

Qualifications:

• Media Planning & Execution Experience (Paid Search / Social): 2-7 years of digital media planning and buying management experience, primarily focusing on setting up and optimizing paid search and paid social campaigns within Google and/or Facebook. (Additional platforms / channel experiences, including but not limited to CTV/OTT, display, influencers, audio, etc. are a huge plus!) You have a holistic understanding of the marketing funnel.
• Client-Facing Capability: You are an exceptional communicator with an astute understanding of how internal brand teams work and how best to work with and build successful relationships with those team members. You have no problem leading meetings and building presentations from scratch.
• Analytical Ability: You have strong experience with data analytics. You have a clear understanding of how to read data in order to build insights and make recommendations. You are also able to understand how best to visualize and deliver those insights and recommendations to clients, based on what KPIs are most relevant to them and how they process and prefer information.
• Direct Response & Full Funnel Experience: You have a strong direct-response, conversion-focused background, driving relevant business results for clients. You also understand the importance of and application of brand awareness and top of funnel tactics. You have a thorough understanding of best-in-class practices for these tactics.
• Managing & Mentoring: You have a passion for mentoring junior team members and are invested in their growth.
• Attention to Detail & Organizational Skills: It is imperative to exhibit consistent attention to detail with sharp organizational skills for this role.
• Bonus: Understanding of Shopify, Google Data Studio, Tableau, Rockerbox, Glew, Looker, etc.

Compensation + Benefits:

We value our employees and provide a comprehensive benefits package to help support them holistically in the best way we can. We offer our employees:

• Health Care (Medical, Dental, Vision)
• HSA/FSA
• Paid Time Off and Company Paid Holidays
• Flex Fridays
• 401K Retirement Plan with Company Match
• Paid Parental Leave
• Commuter Benefits
• Dependent Care FSA
• Mental Health - TalkSpace Membership
• In office lunch

Good Moose is committed to fair and equitable compensation practices. The base compensation range for this role is $60,000-$120,000. This position is eligible for the benefits listed above. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.