Marketing Specialist

Porter; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

Porter is seeking a Marketing Specialist to drive engagement strategies and enhance client relationships. This entry-level position emphasizes creativity and a data-driven approach to healthcare marketing within a supportive, remote-first environment. Ideal candidates will possess a Bachelor's degree and excellent communication skills.

Benefits

Medical, dental, and vision benefits

Paid vacation and holidays

A fun team and special culture

Qualifications

• 0-3 years of experience in marketing or member engagement.
• Familiarity with healthcare IT solutions is a plus.

Responsibilities

• Support the development and implementation of member engagement strategies.
• Execute marketing initiatives across digital, email, social media, and print channels.
• Assist in tracking performance data to optimize marketing campaigns.

Skills

Excellent written and verbal communication skills

Data-driven mindset

Project management

Multitasking abilities

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CRM platforms

Marketing tools

Microsoft Office Suite

Job description

Porter combines the power of analytics with the power of care. Porter is a leading healthcare IT and services platform for care and coverage coordination that optimizes outcomes and member experience. We deliver understanding, compassion, information, and peace of mind to members.

Driven by robust AI analytics, Porter’s Care Guide team helps the member navigate the healthcare delivery system, secures the right support for each member’s specific needs, and directs Porter’s team of expert clinicians to perform comprehensive in-home assessments, complete with lab and diagnostic testing. By coordinating the complexities of each unique care journey, Porter helps close the gaps with the largest impact on quality measures, total cost of care, risk adjustment, and member experience.

The Ideal Porter Team Member

The ideal member of Porter will be a change agent, altering the status quo of healthcare delivery. You’ll be part of a mission-driven team dedicated to building an innovative and empathetic ecosystem of transparency. New team members join Porter feeling energized and inspired to revolutionize digital healthcare and contribute meaningfully to a bold, people-first mission.

Porter is looking for a dynamic and results-driven Marketing Specialist to help us scale our growth and deepen our impact. You will be a key member of the marketing team, responsible for developing and executing strategies that engage healthcare plan members and foster strong client relationships. Your work will help drive utilization of our services, improve satisfaction, and elevate our brand across multiple channels.

Job Responsibilities Include, But Are Not Limited To:

• Support the development and implementation of member engagement strategies aimed at improving service utilization and satisfaction
• Execute marketing initiatives across digital, email, social media, and print channels with precision and attention to detail
• Coordinate with product, sales, and customer success teams to ensure alignment and consistency in member-facing communications
• Assist in tracking performance data to help optimize marketing campaigns and engagement efforts
• Help maintain the member voice across content and materials by managing updates, reviewing messaging, and supporting content delivery
• Contribute to the creation of case studies, testimonials, and other marketing assets that highlight the impact of Porter’s work

Qualifications That Are Required

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 0–3 years of experience in marketing or member engagement
• Excellent written and verbal communication skills
• Strong project management and multitasking abilities
• Data-driven mindset and experience analyzing campaign performance
• Familiarity with CRM platforms, marketing tools, and Microsoft Office Suite

Qualifications That Are Preferred

• Prior experience in healthcare, IT, or service platforms
• Understanding of healthcare IT solutions and engagement best practices
• Familiarity with HIPAA and healthcare compliance regulations
• Creative thinker with a passion for healthcare innovation and improved outcomes

The Benefits of Working with Porter

• Medical, dental, and vision benefits within 30 days of hire
• Paid vacation and holidays
• A fun team and special culture

Location

Porter is a remote-first company, which means you can work from anywhere in the U.S. We prioritize flexibility and trust our team to get great work done from the environment that suits them best. While most of our day-to-day collaboration happens virtually, we occasionally come together in person for team-building events, strategy sessions, and company-wide gatherings to stay connected and aligned.

The Porter Hiring Process

We put individuals through a rigorous screening process, which includes multiple interviews, reference checks, and a comprehensive background check. We understand that there is no 'perfect' candidate and never expect every candidate to meet 100% of the qualifications listed above.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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